- Social Media Marketing
Social Media Marketing (SMM) is the process of promoting a site, business or brand through social media channels sucha as Facebook, My Space, You Tube and Flickr by engaging and interacting with existing consumers or potential consumers.
At Hatch Internet Marketing London we plan and deploy social media marketing strategies to build brand awareness, gain a better understanding of your customers, increase sales and conversions, build links, interest and increase traffic for our clients to their websites.
At the core of social media marketing is the idea that by listening to customers, companies will understand what the customers values and needs. In order to understand what your customer wants, their preferences, behaviours and web ability you can utilise social media marketing in order to gain a holistic view of your users.
Benefits of a Social Media Marketing
More online conversations about your brand - A successful Social Media Marketing campaign leads to a lot more talk about your brand online. When your message works with your users, they will spread your message more effectively than tradition methods.
Quick turnaround - Hitting the front page of a major social video, news or networking site will send you huge amounts traffic and almost instantly. This doesn’t mean the traffic will equate to conversions, but it should generate momentum in the right direction.
Low costs - A comprehensive SMM strategy may provide a partial or full replacement of traditional advertising and marketing at a fraction of the costs.
Impact on organic search engine rankings - SMM campaigns bring you large amounts of backlinks that benefit your ranking in search engines.
Compatible with traditional marketing - Nobody says you have to approach and embrace SMM full on. SMM campaigns can be run along side traditional marketing and advertising.
The power of recommendation - Would you rather buy from a faceless company or from a company that people recommend? We know that initiators and influencers play an important role the buying process and you can reach these people with SMM just look at eBay.
Sidestepping ad blindness - Traditional online advertising methods, such as, banner ads are seeing drops in the level of their effectiveness. As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods.
To find out more about our Social Media Marketing services please either call us on 0207 193 4337 or email us at enquiries@hatchnow.com
