- SEO Services
With the present downturn in the UK economy it is even more crucial as a business that your prospective clients are finding you first online before they find your competition. SEO or Search Engine Optimisation is the key to sustainable long-term marketing online for your business. We offer affordable end to end SEO consultancy services and solutions in the UK.
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Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Take a closer look at our affordable SEO Consultancy Services and SEO Packages
Search engine optimisation (SEO) is part of search engine marketing (SEM). Some people use these terms interchangeably. The minor difference between SEO and SEM is that SEM also involves PPC (pay per click) or advertised listings on the search engines. SEO and SEM are part of website optimisation, the activity concerned with the overall development of the website for business or community information purposes.
Take a closer look at our SEO DIY KIT or our SEO Copywriting Service
Setting the scene… The Importance of Search:
- Approximately 84% of all internet users use search engines on a regular basis. On any given day at least 41% use a search engine
- Approximately 68% of all first time visitors to a website have been directed to that website by a search engine
- The average internet user conducts approximately 40 searches per month
- Search engine use ranks as the second most popular activity on the web (second only to email)
- Search offers highly qualified traffic to your website because the user is actively looking for information related to the product or service
- Low cost-per-acquisition relative to other mediums has helped fuel the growth of search
- ROI is currently the highest of all forms of advertising
Our Approach to Natural Search Optimisation:
- Always 100% Ethical
- Methodical and analytical approach
- Large and experienced commitment of resources to ensure outstanding execution
- Strong project management focus – tracking absolutely everything from project commencement
- Measurable results within 3 months, significant results within 6 months
- Dedicated team who stay up to the minute on the latest developments in the search engine landscape; i.e. search engine algorithm changes, the latest techniques (what’s working, what isn’t working) and search engine product development
The Key Ingredients for SEO Success:
Content
- Quality content targeted to agreed keywords and phrases
- Target keywords and density within copy
- Ensure as much unique content is online as possible and is in text format
In-Bound Links
- Build high quality link portfolio with sites that are consistent with the clients target audience
- Utilise parent parent company page ranks
Spiderability
- Site architecture and design, URLs, micro-sites, Meta Tags, Title Tags, Alt Tags
- Site Maps
- Submissions
Timeframe
- Planting the seeds for future success
- Medium to long term source of significant qualified traffic
Initial SEO Consultancy includes:
- Business Analysis to understand business model, market dynamic, client proposition and overall online objectives
- Goal Assessment and setting of natural search engine objectives
- Website Architecture Assessment to define technology requirements for optimization and any barriers to overcome with current site architecture or structure to indexing
- Competitor Analysis of current competitor search engine listings
- Keyword Analysis for promotion and anticipated results agreed with client
- SEO Copy, Content and Design Guidelines including detailed copywriting guidelines for search effectiveness and page creation
- Link Building Strategy and guidelines to build in-bound link portfolio
Strategy Report to client with optimization recommendations
SE Optimisation / Implementation includes:
- Creating HTML Pages - as required
- Tag Optimisation – meta tags, title tags, alt tags
- Site Map – search engine spider friendly site map
- Implement Tracking Tags – Track all visitor behaviour
- Content Creation / Support – Search engine targeted content creation
- Manual Site Submissions to search engines for indexing
- Information Architecture Restructuring – where necessary and practical
Ongoing Monthly SEO Maintenance:
- Link Building with high google page rank websites
- Website Promotion on keywords
- Search Engine Updates/Submissions to remain up to the minute with algorithm changes
- Tracking, Monitoring and Refinement for search engine positioning, traffic and ongoing optimization
- Monthly reporting
- Ranking Attainment
- Traffic Generation
To find out more about our affordable SEO Services either call us on 0207 193 4337 or email us at enquiries@hatchnow.com or visit us at The Organic SEO Service.
