- Paid Search Marketing
All business owners want to grow their businesses and become more successful. The best way is to attract new customers. However, without the advertising budget of a large multi-national corporation, finding these new customers can be difficult. So how can you find customers interested in your product or service online and grow your business online without a significant investment?
A more timely and cost-effective approach involves Paid Search or Pay Per Click advertising. Pay Per Click advertising as part of your business strategy can let you quickly and economically grow your business.
What Is Paid Search or Pay Per Click?
Paid Search or Pay-Per-Click or PPC as it is commonly referred to, is an advertising model used on search engines, advertising networks, and content Web sites or blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s Web site. PPC advertising is a form of search engine marketing requiring advertisers to bid on keywords they expect a target market will use as search terms when looking for a product or service. Using this technique, you pay to have your site appear in the “sponsored listings” section of search engines like Google or Yahoo!. You’ll pay for each click that you get through these ads, hence the name “Pay Per Click.”
Why Pay Per Click?
PPC is a powerful tool for improving your Web site’s presence and building your customer base. Research has shown that yellow pages ads are not as effective as online advertising. The major benefit of PPC is that it can be operational within minutes of setup. You can actually drive traffic to your Web site in the same hour that you open a PPC account – it’s that fast! Another benefit is that you pay only when someone clicks on your ad – you don’t pay per impression like with most traditional forms of online advertising. Other benefits include:
Calculation – PPC is easily measured. Marketers are able to get raw numbers within seconds. Return on investment (ROI) and cost per acquisition (CPA) are easier to calculate than for traditional print and broadcast advertising. Cost per Acquisition (CPA) - An online advertising cost structure where you pay an agreed amount upon an actionable event, such as a lead, registration, or sale.
Cost – You only pay when someone clicks on your ad. Cost per Click (CPC) - A common way to pay for search engine and other types of online advertising, CPC means you pay a pre-determined amount each time someone clicks on your advertisement to visit your site.
Speed – Everything about PPC is done quickly. The campaign can be running in less than a day.
Timing – You can set up your ads to only run when you want them to.
Targeted – You can easily tap your target audience by using the proper keywords and ad copy.
Call us on 0207 193 4337 to discuss your needs in more depth or email us at enquiries@hatchnow.com
Why should I pay someone to manage my PPC campaigns?
Pay Per Click advertising campaigns require extensive management and oversight in order to maximise your return on investment (ROI). Therefore, your business may choose to hire an employee to monitor and/or review the campaign on a daily basis. While this is manageable for some companies, others do not have the resources. Hiring an outside firm to oversee the campaign allows you to make the most of your budget without increasing your overhead. There are two main benefits of having an outside company manage your PPC campaign:
Time Savings - It is prudent to manage your campaign at a minimum of once a week for testing, oversight, and adjustments. We will oversee the campaign on a daily basis. We will monitor, manage and maintain your campaign so you can free up your limited resources and get professional results at the same time.
Expert Management & Better Results - We have expertise with PPC campaigns. Not only do you get the benefit of professional insight, but they can provide you with feedback and reporting on how our campaign is performing, which allows you to maximise your investment.
How does PPC differ from other online marketing efforts like SEO?
PPC advertising involves buying keywords you believe your customers will be using to find your products or services. Pay Per Click is a fast-acting strategy that can frequently yield increased traffic in less than a month. Search Engine Optimisation (SEO), on the other hand, is the process of optimising a Web site to receive traffic from natural search results. ”Natural” or ”organic“ results are non-paid results the search engine believes is the best match to the query. SEO involves adding content and keywords to your Web site and increasing links to other sites in order to increase the number of times your site appears via search engines like Google and Yahoo! Search engine optimisation is an ongoing process that can take more that six months to yield increased traffic to your site. SEO is a long term strategy that takes planning and significant commitment. In comparison, Pay Per Click offers a quick and effective way to increase hits in less than a month.
Pay Per Click is a simple, cost-effective and quickly implemented strategy that lets you grow your business when you need to. It does not take months or years to implement, does not require in-house expertise or incur enormous overhead. A Pay Per Click campaign, when managed correctly, offers a winning strategy for any online.
Call us on 0207 193 4337 to discuss your needs in more depth or email us at enquiries@hatchnow.com
