- Internet Advertising
At Internet Marketing London we can create bespoke internet advertising campaigns for you which will deliver on your objectives and meet your budget requirements. Whether you’re looking to promote a new product or service to market or take advantage of a calendar event like Valentine’s Day, Easter or Christmas we will strategically conceptulise and develop an internet advertising campaign for you that is on brand and powerfully delivers your message to a precisely targeted audience.
The key to internet advertising success is by firstly getting your internet advert noticed and then generating an interest followed by desire and an action or conversion. We specialise in grabbing the attention of the target audience and generating a high-level of interest through the advertising but that’s just half the battle; we then ensure that once at your site everything is in place to create the desire and convert the target audience into customers.
From simple banner advertising to rich-media and user interactive advertising we offer a complete range of internet advertising solutions that are measured for performance every step of the way to ensure we are achieving optimum results for you with an exceptional return on your investment (ROI).
The ways in which we purchase internet advertising are:
- CPM (Cost Per Thousand Impression) is where advertisers pay for exposure of their message to a specific number of impressions/hits of their advert which is usually priced per thousand. The M in the acronym is the Roman numeral for one thousand.
- CPV (Cost Per Visitor/View) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
- CPC (Cost Per Click) is where advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
- CPA (Cost Per Action) or (Cost Per Acquisition) is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up.
To find out more about how Internet Advertising could form part of your internet marketing mix either call us on 0207 193 4337 or contact us to look at your specific requirements in more depth.
