- Blog Internet Marketing
Building a business blog-based site will enhance perception, generate additional brand awareness, support all Search Engine Optimisation activity and drive your target audience through the doors of your existing venues.
Business Blogs are an excellent marketing tool and the UK’s most successful companies are now utilising blogs sites instead of ordinary websites and are leading the way, as they look to get closer to their customers, differentiate themselves and have a web presence that they can update without total reliance on their web designer.
All our business blogs at Hatch Internet Marketing London are supported by a Content Management System enabling you to update all of the content and images effortlessly.
So why are business blogs so effective?
Most companies offer specialist knowledge and skills - it’s what differentiates them - but what they often lack is a way to demonstrate them to potential customers. A Business Blog offers the ability to do this and much more besides.
By what you write in your posts and also how you write them, you can show your expertise without overtly selling to your readers – this gives you the chance to build up a positive reputation and a degree of trust with potential clients and partners alike.
Hatch will ensure that the blog creative design will:
• Create your desired perception and positioning within your market
• Create clear differentiation from any competition
• Deliver an emotional ‘feel-good’ factor
• Provide strong recognition and memory recall value
• Impart your values and persona to all who purvey
We will create a look and feel that will support you entirely in terms of delivering a consistently strong and memorable experience to both new and existing clients/customers.
Throughout the project we will address the ABC’s (Architecture, Branding and Copy) to ensure that they are all in synergy with one another increasing the power of your identity and your message.
In planning a Business Blog, one of the key elements to decide is who the intended audience of the blog should be. If you manage to maintain this focus with content that is directly relevant to the target group and of high quality, then in exceeding expectations of the readers they will return to hear more of the same original, interesting and information based opinion that drew them in the first place.
Hatch would work closely with you on a strategic level to ensure that the blog is designed correctly for your business.
The key benefits of creating a blog based website are:
• No technical knowledge required: you don’t need technical expertise to write a blog.
• Display your expertise: in your field, and build your reputation and credibility.
• Project your personality: Your expertise is highly important - blogs let your personality, beliefs and vision shine through.
• Readers can leave comments: your readers can respond to your posts so that you can open a conversation with potential customers interact with existing customers, keeping them loyal as well as opening up new business relationships with suppliers or partners.
• Automatically organised: ‘categories’ and ‘archives’ are integral parts of a blog and each post will automatically be placed correctly according to the selection you make.
• Search Engine magnets: with regular posts, categorised content and search engine friendly links and addresses, business blogs become ideal places for Search Engines.
• Multiple Authors: You can allow access to any number of people so that you have several authors contributing to a topic or a series of topics.
• Internal and External Links: Blogs thrive by links and referring to other articles so that conversations and ideas can be taken up and developed. This creates a viral effect in terms of promotional marketing.
• Permalinks: Every post and every category has its own individual address, forever! This means that you can refer to them in articles, emails, newsletters etc safe in the knowledge that they will always be found.
• Site traffic: It is excellent as a tool to help to generate traffic for a main corporate website and to inform (and hopefully impress!) prospective customers.
• Build individual networks and foster collaboration: You may be specialists but you also need a strong support structure and partners around you.
• Communicate with a local, national or global audience: This flexibility of approach means that you can finely hone in on your target audience.
• Dominate a Niche Market: Getting exposure in your market is key to being able to dominate it and ensure that your business is the one that the market itself recommends.
• Research your Market: Your Business Blog provides you with a two way communication tool, and the information that you can get from your readers may be highly important.
To find out more about our Blog Marketing Services please either call us on 0207 193 4337 or email us at enquiries@hatchnow.com
