We at Internet Marketing London think Cinémoi is rather cool but don’t take our word for it see what Sir Michael Caine has to say about it in the video above!

So what is this Cinémoi that Michael and other celebrities have been raving about? Cinémoi is a unique channel in the United Kingdom and Ireland showing the best of French Films, French Film Reviews and Interviews and as the film industry has been privy to for many years, French Films are uber cool and now thanks to Cinémoi are all available with Subtitles so we can all enjoy them. Cinémoi also had exclusive in-depth coverage of the Cannes Film Festival which was a fantastic way to see mainstream celebrities in a different light.

Where can you watch all of these fantastic French Films? Currently, Cinémoi is available on SKY Channel 839 but watch this space as they have some exciting roll-out plans in the coming months to make it much more widely available to everybody.

Internet Marketing London has been working closely with Cinémoi to provide internet marketing strategy and planning, build online brand awareness and to drive traffic to their website.

As part of the overall internet marketing strategy there are multiple internet marketing channels offering users additional benefits and exclusives in particular utilising You Tube and Facebook. Feel free to take a look and subscribe to the Cinémoi You Tube Channel or join Cinémoi on Facebook.

To find out more about the internet marketing services we offer here  or if you would be interested in talking to us about your online objectives and how we could realise them we’d be happy to hear from you so contact us for a free initial consultation.

Internet Marketing London >>

Internet Marketing London has recently been recruited by a company selling reading glasses and sunglasses called Funspex to manage their internet marketing SEO. So what makes this company special? Well, there’s a clue in the company name…

Funspex have moved away from the traditional method of selling reading glasses in a ‘bricks and mortar’ shop and are committed to offering quirky, funky and most importantly top quality reading glasses at the cheapest prices available on the net.  However even though their focus is on offering highly competitive prices they do not compromise on quality and standard and their successful online business model enables this.

The people at Funspex take a novel view that reading glasses and sunglasses don’t need to have a label to be designer. In-fact, their promise to you is that you will never pay more than £20 for any pair of glasses you find on their site - and that’s delivered to your door! Not surprisingly at those prices their customers return time and time again to buy their reading glasses and sunglasses for all occasions.

The website is fun, simple and intuitive which makes the buying process a doddle which is a must for any succesful ecommerce website. And, now that the model is proven and successful, Funspex have asked the team at Internet Marketing London to help them take their success to the next level by increasing the traffic of new customers to the site even further. We will be using SEO techiniques to get Funspex to the top of the search engines organically for the most profitable keywords in their industry. We’ll keep you posted on the progress!

Why not contact us for a free internet marketing review of your website to see how easy it is to take your business to the next level?

Internet Marketing London >>

]]> http://www.internet-marketing-london.com/2009/06/internet-marketing-london-reading-glasses-can-be-fun/feed/ http://www.internet-marketing-london.com/2009/02/internet-marketing-london-spend/ http://www.internet-marketing-london.com/2009/02/internet-marketing-london-spend/#comments Thu, 26 Feb 2009 17:37:27 +0000 Sam Raingill http://www.internet-marketing-london.com/?p=1291

Here at Internet Marketing London we are often contacted by businesses based in London and from around the UK who feel like their internet marketing spend is just going down the drain. When asked what they mean they tell us that they have no idea whether they are getting a good return on investment (ROI) for the money they are spending on the internet marketing services they are using and for all they know their money could quite literally be going down the drain.

At Internet Marketing London we will work with you to establish what your internet objectives are whether that be internet sales, registrations, subscriptions or enquiries or something else and then calculate what value each time achieving that goal has to your usiness.  We then strategically conceptulise, design and implement an internet marketing campaign for you that meets your internet objectives at a cost that suits your budget and will enable you to track and measure the performance every step of the way.

To find out more about how Internet Marketing London can stop your internet marketing spend from going down the drain contact us for a free initial consultation and review of your exisiting internet marketing.

Internet Marketing London >>

]]> http://www.internet-marketing-london.com/2009/02/internet-marketing-london-spend/feed/ http://www.internet-marketing-london.com/2009/02/viral-internet-marketing-london/ http://www.internet-marketing-london.com/2009/02/viral-internet-marketing-london/#comments Mon, 23 Feb 2009 18:12:14 +0000 Sam Raingill http://www.internet-marketing-london.com/?p=1281

Here at Internet Marketing London we love Viral Internet Marketing it’s really not as sinister as it sounds; quite the opposite, it refers to a form of internet marketing which if done correctly will be extremely contagious and self-propelling by its very essence.

To be more specific, viral internet marketing is an internet marketing methodology based around social networking and relies on individuals to pass on your message or your brand to their network of contacts; whether as a deliberate recommendation or unwittingly as is often the case. Why would they do this you ask? Because they gain some kind of benefit, value or reward, this can be as simple as a promotional voucher or could be a free online tool, game or application or indeed just something that is a source of interest or amusement like a video, podcast, photo or image.

The platforms on which viral internet marketing campaigns usually rely on to be successful and easily forwarded are email and more recently social media websites.

At Internet Marketing London we provide viral internet marketing campaigns as one of several strategic performance-based internet marketing services. Our expert internet marketing consultants will develop a unique internet marketing solution that matches your business goals and budget.

Whether your objectives are simple brand awareness, to drive traffic to your site or to sell a product or services we have the experience, tools and skills to create a successful viral internet marketing campaign for you.

Internet Marketing London viral internet marketing service includes:

• Viral Internet Marketing Strategy - we conceptulise and design bespoke strategic viral campaigns around your company, product, goals & budget and integrate it into your overall internet marketing mix
• Viral Internet Marketing Execution & Delivery - we initiate your viral campaign, seed it throughout the web, and help you build the desired buzz and chatter required.
• Viral Internet Marketing Tracking - we track and report all campaign metrics so that performance is measured throughout
• Viral Internet Marketing Management - we’ll manage all aspects of your viral Internet marketing campaign

If executed properly viral internet marketing campaigns can be a low cost, high return internet marketing strategy that is definitely worth considering as part of your marketing mix.

To find out more about Viral Internet Marketing either call us on 0207 193 4337 or contact us to look at your specific requirements in more depth.

Internet Marketing London >>

Here is a promotional video by Beautcamp Pilates taking advantage of You Tube. Why Bother?

Well, whenever possible at Hatch Internet Marketing London we encourage our internet marketing clients to take advantage of You Tube and the benefits it can bring to your business when utilised in conjunction with other internet marketing services.

The main benefits to using YouTube as part of your internet marketing campaign are:

• It’s Free! It’s absolutely free to use it and if you wanted to you could record the video on your mobile phone - although I wouldn’t necessarily advise it but the point is you could!
• Viral Marketing - If it’s good enough or interesting enough with a ’sticky factor’, gets viewed a lot and shared by viewers with their network, your popularity increases and can take on a viral effect and all you had to do was upload the video.  It’s easy on You Tube for viewers to share content with other people; they can also easily post your video on to their sites and blogs.
• Global Audience - You Tube has a massive global audience - it’s takes your brand and your message worldwide.
• Google Search - Google now owns You Tube and you may have noticed that many searches on Google  now return You Tube videos in the top 10 returns.  This is great as you can tag your video with all important search engine friendly keywords to give you additional exposure on the web.
• Personal Channel - When you post to You Tube you set up a channel that allows people to subscribe and they will if your content is good enough and enables you to communicate with your subscribers through a newsletter or email. This is great for building your customer base but also for testing  and surveying whether it be conceptual, branding or product based.
• Free Bandwidth - Don’t slow down your website with lots of videos sitting on your server, take full advantage of You Tube’s free hosting and bandwidth embed the videos to your site from You Tube.
• Search Engine Optimsation - The video you post on You Tube links to the URL of your website and many viewers will click through to your site but also You Tube is extremely well optimised (not surprising as the clever people at Google own it now) so each video posted creates an inbound link to your site and that is very good for your SEO.

You Tube is a great tool for everybody but brings a really effective and affordable marketing solution to the masses, you might not get it right first time but keep trying it can pay dividends!

if you’re interested in getting fit and staying fit the visit the Beautcamp Pilates website to find out more.

To find out more about Internet Marketing on You Tube either call us on 0207 193 4337 or email us at enquiries@hatchnow.com

Internet Marketing London >>

Internet Marketing London offer performance-based affiliate marketing solutions to small and medium sized businesses. Affiliate marketing is the practice in which a business rewards one or more affiliate partners for each visitor or customer brought about by the affiliate’s marketing efforts which can yield high returns when strategically aligned with your online business.

Affiliate Internet Marketing >>

Employing Hatch Internet Marketing Consultancy London is the difference between internet marketing being an expense or a profitable investment.

Paying for a website or internet marketing that isn’t measuread against your objectives, doesn’t achieve the required results and isn’t generating a return on your investment is an all too common experience of businesses today; it’s what happens when strategic planning isn’t part of the equation whatever you’re doing online.

Internet Marketing Consultancy London >>

• Internet Marketing Strategy
• Internet Creative Design
• Internet Web Development
• Search Engine Optimisation
• Paid Search Engine Marketing
• Social Media Marketing
• Email Marketing / Newsletters
• Blog Marketing
• Online Reputation Management
• Data-capture, management & list building
• Internet PR
• Internet Copywriting & Content Generation
• Internet Hosting Solutions
• Internet Marketing Links

Our range of internet marketing services are designed to enable you to benefit from having your own internet marketing department on hand with one point of contact meeting your every need from strategy through to delivery at a fraction of the cost that you would incur by having your own marketing department in-house. Contact us today for a free initial consultation and internet marketing review.

Internet Marketing London >>

These are undoubtedly difficult times for small businesses in London. Budgets are tight and increasingly businesses are looking within themselves to see where expenditure can be cut. When it comes to internet marketing this might be up for consideration but if your internet marketing is being done properly you should know exactly what value you are gaining from it and that should clearly prove that it is not a luxury but quite clearly as a necessity.

Whether you are using an agency or doing it yourself you must make sure you have the necessary metrics and analytics in place to measure the value of all of your internet marketing efforts.  If you are doing an email marketing campaign, track how many people are converting into a valued metric whether it be a sale, a registration or an enquiry for example then work out if the cost justifies your Return On Investment (ROI). The same with search engine optimisation for example; how many visitors to your site are being generated through organic search and how many of those are converting, what is the cost of that conversion and does the end result justify the means? If not, stop it and rethink! If your agency isn’t able to show you that then ditch them and find one that can!

If you’re on a really tight budget then there are few internet marketing activities that you can do which are cheap, non-technical but just require a bit of your time. A few things you can do are:

• Make sure your business is listed on Google Local as this is very quick and easy to set up and will cover your business for local searches on Google.
• Friends, family members, suppliers, clients and employees all of which which hopefully have a vested interest in you and your business and most of which will also have their own web presence of some description. If possible aske them to put a link on their website or blog to your website. Make sure that the link contains the keywords you want to be found for and not necessarily your business name and preferably that it is placed within relevant content on their website and not part of a whole heap of outgoing links.
• Free Directories; whether by industry sector or location or indeed some other parameter are an easy way to gain free advertising as well as an inbound link to your website. They are out there, you just need to search for them. Be aware some will have a much bigger benefit than others in terms of traffic to you website and the importance that search engines will give to them.
• Blogging is a great way of driving traffic to your website you can set up a free blog without any technical knowledge at Blogger. Blogs are also an excellent way of showcasing your expertise and interacting with potential clients. Each post and comment creates a nice link which search engines love!  Don’t be afraid to ineract with other blogs and where appropriate put links back to your website.
• Forums are often places where people are asking questions, seeking advice or solutions; again these can be a great place to showcase your expertise and link back to your website.

These are all free internet marketing activites that you can pursue so long as you have a bit of time on your hands!

Internet Marketing Services >>

We look forward to working closely with both companies over the coming months and helping them to successfully develop their businesses online.

Internet Marketing Services >>