London 2012 officials have revealed the much-anticipated design for their new £496m Olympic Stadium.

The stadium will stand at the heart of the Olympic Park and is billed as a concept representing a new era for Olympic stadia.

Lord Coe suggests that the new stadium will be “inspiring, innovative and sustainable.” illustrating everything that Olympic bid stood for.

However; not everybody agrees. With the costs for the stadium increasing by 77% from £280m to £496m, some residents of East London view the stadium as just an expensive glamorised goldfish bowl; that will not be delivered in time.

Following the debacle that was the Millennium Dome, is the Olympic stadium just another white elephant on the horizon?

After a little debate accompanied by the usual grunts and moans from our Web Developer, we at Hatch believe that the Olympic stadium augments and compliments the other great stadia that London now has - Wembley, the Emirates and the new development at Twickenham.

At Hatch we have some breaking news of our own. Following on from the ‘Hatch wins the Olympics!’ post the website that we are currently designing will now incorporate user generated content, web 2.0, social networking and collaborative participation features.

Residents of London and beyond need not be concerned; the new website will be delivered on time, within budget and we’re quite sure you’ll love the design.

Hatch is proud to announce that we will be participating in the 2012 London Olympics. Well, not exactly.

Sadly our Technical Director will not be lining up in the 100m final, however he and the rest of the Hatch team will be heavily involved in the creation of a website that will eclipse the phenomenal achievement of winning gold at the 2012 London Olympic Games.

This new and exciting project will showcase our three key areas of strength: web design and build, online strategy and online marketing.

Keep visiting our blog for regular updates regarding this intriguing project.