After months of anticipation, the day has dawned…William Baker’s bboyunderwear.com has finally been launched; after some hard work from our web development team of course.

After watching Kylie launch yet another range designed solely for women, our account manager could not help but smile with glee, now that William Baker has produced a fantastic swim and underwear range for the forgotten gender.

bboyunderwear.com is a stylish and sophisticated website with a huge emphasis on high-impact photography and slick architecture which is used to give the site a superior appearance, with JavaScript being used to dramatic effect to enhance interactivity.

Croc shoes have really caused a stir in the fashion industry since they were first introduced in Nov 2002.

Following on from the success of their footwear range, in 2008 Crocs will be launching a clothing line available in the same exuberant colours as their footwear range.

Crocs quest for world domination doesn’t end there, they are also one of the star features of Kirsten de la Beck’s polo team sponsors - sweetfeetshoes.co.uk. Kirsten runs K Law Solicitors, a niche private practice law firm.

This piece of good news follows on from the re-branding work that Hatch has just completed for the firm.

The new Brand now represents the desired attributes of the firm’s services & initiatives. The logo is clean, elegant and easily implemented; allowing it to communicate easily with K Law’s key audiences.

On the crocs debate opinion is divided. Crocs are viewed as either being hideously ugly or a ground breaking. One thing for certain is that the former will not be a word used to describe the new look K Law brand.

Hatch is proud to announce that we will be participating in the 2012 London Olympics. Well, not exactly.

Sadly our Technical Director will not be lining up in the 100m final, however he and the rest of the Hatch team will be heavily involved in the creation of a website that will eclipse the phenomenal achievement of winning gold at the 2012 London Olympic Games.

This new and exciting project will showcase our three key areas of strength: web design and build, online strategy and online marketing.

Keep visiting our blog for regular updates regarding this intriguing project.

THE NEXT BLUE VELVET LOUNGE BOUTIQUE EVENT!

Glittering Bubbles, the private autumn event of Blue Velvet Lounge Boutique is scheduled for October 10th 2007 in Notting Hill, London W11.

http://www.bluevelvetevents.co.uk/

Blue Velvet presents its hand-picked collections to its clients through unique social events. Based in London, these collections are showcased seasonally in exclusive by invitation only events, prior to being placed on the Blue Velvet on line boutique. Click here to learn more about their exclusive events.

Pyramid Entertainment has recently signed one of the UK’s brightest prospects in Shaun Anthony.

Hatch has been working closely with Pyramid to develop their Online Marketing Strategy the objective of which to build awareness and promote the artists debut single.

This Autumn William Baker will be launching a new swimwear and underwear range for men.

William Baker is one of the most innovative and influential Creative Directors working today. He has helped create and define some of the most distinctive pop imagery in recent years.

More than just a stylist, Baker has directed many a sold out tour, collaborating with first class artists (inc. Kylie Minogue) and designers to produce show-stopping and award winning performances.

You will be able to see his new collection (early 2008), through his website which is being completely redesigned by Hatch.