Ultra-trendy pilates company Beautcamp have decided to open a new, state-of-the-art pilates studio in the city of London in April 2007, which will coincide with a complete re-brand. It’s actually quite a different approach moving away from using the ubiquitous female ‘triggers.’

Hatch are proud to have won the pitch to re-design the new Beautcamp website, develop online marketing campaigns through email and deliver search engine optimisation.

One or two of the Hatch management team might even be persuaded to take up this very effective fitness activity for their own good!

I’ve recently been waking up in the morning with with some off the wall, creative ideas for our next 4 campaigns for Jarlsberg.

Following on from two highly successful email campaigns in the second half of 2006 we are delighted that Tine UK have asked Hatch to handle its online marketing output for 2007.

If you like Emmental, and other ’swiss style’ cheeses with big holes in it, then keep an eye out for tickets to the BBC Good Food Show and Ideal Homes Show. Jarlsberg will be rolling out the big wheels in London, Birmingham and Glasgow this year.

There will probably be plenty of Jarlsberg to fill your boots with and some unusual competitions to enter. Watch out for some great offers coming through email throughout 2007 too! If you want to get on the lists, and stand a better chance if you get in early, click here.

Online marketing agency, Hatch Online Marketing Ltd and international PR consultants Beattie Communications recently launched Jarlsberg’s first forray into online marketing with some of the best results reported for the channel in the UK.

Hatch achieved a 75% open rate and a 45% click through rate for the October 2006 email. Bluestreak were hired to broadcast the email as Jarlsberg’s mother company, Tine UK, look for new channels to raise awareness of the brand in the British Isles.