Over the recent Valentine’s Day period the Hatch team combined both our creative and technical expertise to deliver an email marketing campaign for Kuati.

The objective of this campaign was to create an increase in web traffic & sales; as well as maintaining a close relationship with their existing customers – all of which were achieved successfully.

Hatch achieved a 36% open rate and a 45% click through rate for the February 2008 email broadcast.

With the February 2008 broadcast coupled with the ‘Valentine’s Day Funny Stories’ competition launched on facebook, Hatch not only helped increase awareness of Kuati.com, but also their client database by 104%

So although our Marketing Director spent Valentine’s Day all alone; he still at least had something to smile about.

The Hatch team can’t help but feel that Christmas has come early this year with the news that we will now be providing Kuati.com with our specialised SEO services.

This New Year is sure to be a happy one for Kuati, as the Hatch team combines both our creative and technical expertise to provide Kuati with an email marketing campaign that will lead to an increase in web traffic & sales; as well as maintaining a close relationship with their existing customers.

Hatch has recently delivered another viral email campaign for the Tine owned brand Jarlsberg, which moves on from the 2006 campaign.

The objective, over the next 8 months, is to re-position Jarlsberg in the UK as a luxury brand in the cheese market whilst increasing the size of the database. However, our task has been hindered by the fact that the Jarlsberg ‘brand’ has been compromised because Jarlsberg is also a ‘type’ of cheese; this means that many of the supermarkets can choose to re-package Jarlsberg with it’s own labeling. Very tricky indeed!

Nevertheless, in our efforts boost awareness of the brand, we have completely revamped the creative approach for the UK using black and gold as primary colour-ways to enrich the look and feel. We have also tried to associate the brand with other luxury items, that would be recognisable to the predominantly AB female target market.

The campaign has proved to be another success with a 50% open rate and 43% click-through rate. The viral activity also paid dividends with the campaign being shared with a further 300 prospects – around about a 10% increase on the good data we had.

Do you think we’ve achieved a more exciting and stronger appeal for Jarlsberg? Click here to have a look…

Ultra-trendy pilates company Beautcamp have decided to open a new, state-of-the-art pilates studio in the city of London in April 2007, which will coincide with a complete re-brand. It’s actually quite a different approach moving away from using the ubiquitous female ‘triggers.’

Hatch are proud to have won the pitch to re-design the new Beautcamp website, develop online marketing campaigns through email and deliver search engine optimisation.

One or two of the Hatch management team might even be persuaded to take up this very effective fitness activity for their own good!

I’ve recently been waking up in the morning with with some off the wall, creative ideas for our next 4 campaigns for Jarlsberg.

Following on from two highly successful email campaigns in the second half of 2006 we are delighted that Tine UK have asked Hatch to handle its online marketing output for 2007.

If you like Emmental, and other ’swiss style’ cheeses with big holes in it, then keep an eye out for tickets to the BBC Good Food Show and Ideal Homes Show. Jarlsberg will be rolling out the big wheels in London, Birmingham and Glasgow this year.

There will probably be plenty of Jarlsberg to fill your boots with and some unusual competitions to enter. Watch out for some great offers coming through email throughout 2007 too! If you want to get on the lists, and stand a better chance if you get in early, click here.

Online marketing agency, Hatch Online Marketing Ltd and international PR consultants Beattie Communications recently launched Jarlsberg’s first forray into online marketing with some of the best results reported for the channel in the UK.

Hatch achieved a 75% open rate and a 45% click through rate for the October 2006 email. Bluestreak were hired to broadcast the email as Jarlsberg’s mother company, Tine UK, look for new channels to raise awareness of the brand in the British Isles.