Hatch are pleased to announce the launch of www.patricklewisarchitects.com. This is a website focusing on revolutionary architecture. The architect has a clear simplistic style using modest materials.

The website, developed by Hatch reflects this by combining many different components in a discrete way. The moving images containing structural elements and buildings are featured in grey scale this filtered effect illustrates the principle and character of the architects.

The website gives off a feeling of calmness and professionalism. All the elements are beautifully combined to give the two components (website and architects) quality and integrity.

Hatch is delighted to announce the successful launch of Blue Velvets brand new e-commerce website. www.bluevelvetboutique.co.uk

Blue Velvet is a new Lounge Boutique concept presenting a cutting edge of fashion accessories and designer jewellery.

The website makes full use of Ajax technology and has a strong emphasis on novelty and variety, this beautiful site is expected to be a fabulous success.

Blue Velvet is constantly on the lookout for new and exciting designers and products. They hold exclusive events seasonally for their VIP clientele in luxurious settings in London, giving them the opportunity to preview Blue Velvets newest collection in its entirety before it goes online. Events such as these ensure that Blue Velvet is a constant evolution of style.

Blue Velvet is committed to exceeding their customer’s expectations and wants them to be delighted with their purchase.

The Hatch team have worked hard to create a user friendly website that compliments Blue Velvets beautiful products and we wish them every success with their new venture.

London 2012 officials have revealed the much-anticipated design for their new £496m Olympic Stadium.

The stadium will stand at the heart of the Olympic Park and is billed as a concept representing a new era for Olympic stadia.

Lord Coe suggests that the new stadium will be “inspiring, innovative and sustainable.” illustrating everything that Olympic bid stood for.

However; not everybody agrees. With the costs for the stadium increasing by 77% from £280m to £496m, some residents of East London view the stadium as just an expensive glamorised goldfish bowl; that will not be delivered in time.

Following the debacle that was the Millennium Dome, is the Olympic stadium just another white elephant on the horizon?

After a little debate accompanied by the usual grunts and moans from our Web Developer, we at Hatch believe that the Olympic stadium augments and compliments the other great stadia that London now has - Wembley, the Emirates and the new development at Twickenham.

At Hatch we have some breaking news of our own. Following on from the ‘Hatch wins the Olympics!’ post the website that we are currently designing will now incorporate user generated content, web 2.0, social networking and collaborative participation features.

Residents of London and beyond need not be concerned; the new website will be delivered on time, within budget and we’re quite sure you’ll love the design.

Croc shoes have really caused a stir in the fashion industry since they were first introduced in Nov 2002.

Following on from the success of their footwear range, in 2008 Crocs will be launching a clothing line available in the same exuberant colours as their footwear range.

Crocs quest for world domination doesn’t end there, they are also one of the star features of Kirsten de la Beck’s polo team sponsors - sweetfeetshoes.co.uk. Kirsten runs K Law Solicitors, a niche private practice law firm.

This piece of good news follows on from the re-branding work that Hatch has just completed for the firm.

The new Brand now represents the desired attributes of the firm’s services & initiatives. The logo is clean, elegant and easily implemented; allowing it to communicate easily with K Law’s key audiences.

On the crocs debate opinion is divided. Crocs are viewed as either being hideously ugly or a ground breaking. One thing for certain is that the former will not be a word used to describe the new look K Law brand.

Hatch is proud to announce that we will be participating in the 2012 London Olympics. Well, not exactly.

Sadly our Technical Director will not be lining up in the 100m final, however he and the rest of the Hatch team will be heavily involved in the creation of a website that will eclipse the phenomenal achievement of winning gold at the 2012 London Olympic Games.

This new and exciting project will showcase our three key areas of strength: web design and build, online strategy and online marketing.

Keep visiting our blog for regular updates regarding this intriguing project.

We are currently redesigning our website. Yes, even we use our services. Our new website hatchnow.com, will be visually attractive and clean with an easy-to-use and powerful web interface, everything you would expect from a leading creative online marketing company.

Hatchnow.com will help us to provide an even better service for both new and exisiting customers, however you can still continue to visit our blog to keep up to date with the latest news from Hatch and our clients.

If you would like to discuss your individual needs in moe depth then please do not hesitate to contact us.

This Autumn William Baker will be launching a new swimwear and underwear range for men.

William Baker is one of the most innovative and influential Creative Directors working today. He has helped create and define some of the most distinctive pop imagery in recent years.

More than just a stylist, Baker has directed many a sold out tour, collaborating with first class artists (inc. Kylie Minogue) and designers to produce show-stopping and award winning performances.

You will be able to see his new collection (early 2008), through his website which is being completely redesigned by Hatch.

New Promotion on at Beautcamp Pilates! Hatch has just finished redesigning the Beautcamp booking system by using the Ajax technique. Now it is simple and easier than ever to get that toned, taut Hurley-esque physique. See for yourself, join today and get 50% off your first class in West London.

Beautcamp have just opened a second studio in the city, situated between London’s uber coolest art galleries and bars in Hoxton and the commuter hub of Liverpool St. station.

Join now and receive your 1st class free. Now there is no excuse for all you City highflyers, East End creatives and Islington residents.

Hatch has recently delivered another viral email campaign for the Tine owned brand Jarlsberg, which moves on from the 2006 campaign.

The objective, over the next 8 months, is to re-position Jarlsberg in the UK as a luxury brand in the cheese market whilst increasing the size of the database. However, our task has been hindered by the fact that the Jarlsberg ‘brand’ has been compromised because Jarlsberg is also a ‘type’ of cheese; this means that many of the supermarkets can choose to re-package Jarlsberg with it’s own labeling. Very tricky indeed!

Nevertheless, in our efforts boost awareness of the brand, we have completely revamped the creative approach for the UK using black and gold as primary colour-ways to enrich the look and feel. We have also tried to associate the brand with other luxury items, that would be recognisable to the predominantly AB female target market.

The campaign has proved to be another success with a 50% open rate and 43% click-through rate. The viral activity also paid dividends with the campaign being shared with a further 300 prospects – around about a 10% increase on the good data we had.

Do you think we’ve achieved a more exciting and stronger appeal for Jarlsberg? Click here to have a look…