London 2012 officials have revealed the much-anticipated design for their new £496m Olympic Stadium.

The stadium will stand at the heart of the Olympic Park and is billed as a concept representing a new era for Olympic stadia.

Lord Coe suggests that the new stadium will be “inspiring, innovative and sustainable.” illustrating everything that Olympic bid stood for.

However; not everybody agrees. With the costs for the stadium increasing by 77% from £280m to £496m, some residents of East London view the stadium as just an expensive glamorised goldfish bowl; that will not be delivered in time.

Following the debacle that was the Millennium Dome, is the Olympic stadium just another white elephant on the horizon?

After a little debate accompanied by the usual grunts and moans from our Web Developer, we at Hatch believe that the Olympic stadium augments and compliments the other great stadia that London now has - Wembley, the Emirates and the new development at Twickenham.

At Hatch we have some breaking news of our own. Following on from the ‘Hatch wins the Olympics!’ post the website that we are currently designing will now incorporate user generated content, web 2.0, social networking and collaborative participation features.

Residents of London and beyond need not be concerned; the new website will be delivered on time, within budget and we’re quite sure you’ll love the design.

THE NEXT BLUE VELVET LOUNGE BOUTIQUE EVENT!

Glittering Bubbles, the private autumn event of Blue Velvet Lounge Boutique is scheduled for October 10th 2007 in Notting Hill, London W11.

http://www.bluevelvetevents.co.uk/

Blue Velvet presents its hand-picked collections to its clients through unique social events. Based in London, these collections are showcased seasonally in exclusive by invitation only events, prior to being placed on the Blue Velvet on line boutique. Click here to learn more about their exclusive events.