Internet Marketing London has been providing internet marketing consultancy services to  London House Hotel which includes website redesign, SEO, Paid Search Marketing and Social Media Marketing and we are very pleased to showcase their new website at this time (Click on the image above to view the new site).

London House Hotel a very popular hotel in Bayswater, West London. London House Hotel have recently undergone a major refurbishment towards a very stylish and modern look and feel throughout the hotel and therefore required their website to be redesigned to reflect this - The new website has been very well received by both the client who has already noticed an increase in traffic and subsequently bookings and also by the guests who  have commented on how they find the website easy to navigate and to make bookings online.

The site is now available in no less than 9 languages which reflects the diversity of the hotel’s clientele and also has a ‘guestbook’ functionality included which allows guests to review the hotel by grading their stay and experience between 1 and 5 whilst also encouraging them to leave comments.

From an internet marketing perspective the hotel will very soone be setting up a Facebook page and a Twitter feed which will work in synergy with a proposed newsletter. So more on that to follow…

The Internet Marketing Consultancy, Internet Marketing London has been recruited by London House Hotel to manage their internet marketing and online communication for 2010.

London House Hotel want to successfully communicate their change in direction from being a low-budget hostel-style hotel to now being an extremely good value and affordable stylish hotel  which is ideally positioned in the heart of West London within a stone’s throw of London’s very trendy Notting Hill and Kensington. London House Hotel has had a complete face-lift with the whole hotel being completely  refurbished to create a very fresh and chic feel throughout. Supported by a great network of buses, tubes and trains, London House Hotel is now a first class choice for both business and tourist travellers to London who demand exceptional service and standards at exceptionally good rates.

The great thing for Internet Marketing London is that London House Hotel already have a fantastic reputation online with many hotel (user) review sites already ranking them very highly indeed. There is no negative chatter online whatsoever so our task is very straight forward, we need to redesign the website so it reflects the new message, proactively communicate the message to the right people using push and pull internet marketing techniques and convert that traffic into new customers whilst keeping existing customers loyal. Ultimately the three key objectives will be to increase brand awareness, increase traffic and increase the  conversion thereof.

Over the coming weeks we will report on the internet marketing strategies and channels used to achieve our goals and disclose the results of our work; so stay tuned!

To find out more about our internet marketing consultancy or the internet marketing services we offer here  or if you would be interested in talking to us about your internet marketing objectives we’d be happy to hear from you so contact us for a free initial consultation.

Here is a promotional video by Beautcamp Pilates taking advantage of You Tube. Why Bother?

Well, whenever possible at Hatch Internet Marketing London we encourage our internet marketing clients to take advantage of You Tube and the benefits it can bring to your business when utilised in conjunction with other internet marketing services.

The main benefits to using YouTube as part of your internet marketing campaign are:

• It’s Free! It’s absolutely free to use it and if you wanted to you could record the video on your mobile phone - although I wouldn’t necessarily advise it but the point is you could!
• Viral Marketing - If it’s good enough or interesting enough with a ’sticky factor’, gets viewed a lot and shared by viewers with their network, your popularity increases and can take on a viral effect and all you had to do was upload the video.  It’s easy on You Tube for viewers to share content with other people; they can also easily post your video on to their sites and blogs.
• Global Audience - You Tube has a massive global audience - it’s takes your brand and your message worldwide.
• Google Search - Google now owns You Tube and you may have noticed that many searches on Google  now return You Tube videos in the top 10 returns.  This is great as you can tag your video with all important search engine friendly keywords to give you additional exposure on the web.
• Personal Channel - When you post to You Tube you set up a channel that allows people to subscribe and they will if your content is good enough and enables you to communicate with your subscribers through a newsletter or email. This is great for building your customer base but also for testing  and surveying whether it be conceptual, branding or product based.
• Free Bandwidth - Don’t slow down your website with lots of videos sitting on your server, take full advantage of You Tube’s free hosting and bandwidth embed the videos to your site from You Tube.
• Search Engine Optimsation - The video you post on You Tube links to the URL of your website and many viewers will click through to your site but also You Tube is extremely well optimised (not surprising as the clever people at Google own it now) so each video posted creates an inbound link to your site and that is very good for your SEO.

You Tube is a great tool for everybody but brings a really effective and affordable marketing solution to the masses, you might not get it right first time but keep trying it can pay dividends!

if you’re interested in getting fit and staying fit the visit the Beautcamp Pilates website to find out more.

To find out more about Internet Marketing on You Tube either call us on 0207 193 4337 or email us at enquiries@hatchnow.com

Internet Marketing London >>

In almost all consumer business areas the online competition for high ranking organic and paid search  non-geographic keyword phrases is extremely high. Of course, you can achieve high rankings for generic keywords but if you are pursuing organic Search Engine Optimisation (SEO) as a strategy then you need to be patient for the results and put in a lot of work or pay someone else to do it for you and if you are utlising Paid Search then although the results are almost instantaneous you need to be prepared to pay a high Cost per Click (CPC) which depending on your conversion rate could end up being very expensive.

Therefore, if you want to compete for the generic non-geographic keywords whether you’re opting for a strategy of SEO or Paid Search or indeed both, you’ll need to be prepared to invest both time (either yours or someone elses) and money - you’re objectives, resources and budget will define exactly how much of both. That’s exactly what successful worldwide, nationwide or wholly online businesses targeting the most competitive non-geographic keywords have to do.

If however, you’re primarily an offline ‘bricks and mortar’ business that relies on footfall from your surrounding area and are by your very essence targeting a specific village, town, city or county then Local Search is defnitely the route you should be considering as your starting point. Afterall, if let’s say you’re a restaurant in Notting Hill, do you really need to be promoting yourself to people outside of London? Probably not, if potential customers were coming from outside London on business or for a holiday and they wanted to find a restaurant online then they’d most likely search for something like a ‘restaurant in notting hill’. So on that basis you’d definitely want to promote yourself geographically for the search term Notting Hill but then you may also want to expand your Search Engine Marketing (SEM) whether SEO or Paid Seartch to include nearby villages like Kensington and Westborune Grove, maybe West London or perhaps even London as a whole. Either way, if you’re limited on budget and resource you stand a much greater chance of success by localising your SEM.

I’ll use a client case study and SEO to demonstrate this further.  The client is called Beautcamp Pilates and they’re credited with bringing reformer pilates over to London from LA. Their business is extremely successful due to their professionalism and quality of service and they have large studios in both East and West London. As with many ‘first movers’ that are successful you get a lot of competition surfacing after the event all playing catch-up, all searching for a piece of that success and competition is good thing so long as it is ethical…

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The Leaders Digest is a blog-based website which gives insight into ways of improving performance across your organisation and puts forward thought provoking articles.

Designed for business leaders and written by business leaders It offers a platform for exchanging ideas and viewpoints, allowing you to keep track of the latest developments.

The Leaders Digest was created by Hatch for TLSA who with 20 years experience at the cutting edge of Leadership Training, Sales Management Training and Sales Training, offers tailored, accountable and measurable solutions to the management challenges that face today’s business leaders.

Business blogs are an excellent way for a company to showcase it’s experience, skills and knowledge in an interactive online environment, for building online relationships and for driving traffic to your main corporate website.

For any business looking to improve performance, TLSA’s consultancy and development products provide real-world support in Leadership Training, Sales Management Training and Sales Training.

Take a closer look at our internet marketing services to see the ways in which we can help your business promote itself better online.

Internet Marketing London >>

We’ve just finsihed adding the new range of Swimwear and Underwear to the B*boy website and we hope it’s just in time for the Summer!

William Baker has again collaborated with Stevie Stewart of Bodymap, with cutting edge pattern making and stunning bright colourways. The signature Graffiti style waistband features artist Trademark’s edgy graphics, while the signature Arrow Flash Contour Brief (£26.00) now comes in stylish contrasting colours such as white/ pink flash and black/ white flash. The new collection also features the practical yet sexy, Muscle Back Hoodie (£39.00).

BUY ONLINE NOW AT www.bboyunderwear.com

B*Boy Underwear and Swimwear also available now in Selfridges & Co., London, Prowler Stores, London, Birmingham and Brighton and the Male Sanctuary, Glasgow and Circa75, Sydney.

Hatch are pleased to announce the launch of www.patricklewisarchitects.com. This is a website focusing on revolutionary architecture. The architect has a clear simplistic style using modest materials.

The website, developed by Hatch reflects this by combining many different components in a discrete way. The moving images containing structural elements and buildings are featured in grey scale this filtered effect illustrates the principle and character of the architects.

The website gives off a feeling of calmness and professionalism. All the elements are beautifully combined to give the two components (website and architects) quality and integrity.

The Hatch team are delighted to announce the launch of the new TLSA website. By working very closely with TLSA, Hatch were able to undertake a total re-brand of the company both online and offline; focusing on three main key areas of excellence - sales training, sales management training and leadership training.

With over 20 years experience in the business training industry, The Leadership and Sales Academy (TLSA) offers tailored, accountable and measurable solutions to the management challenges that face today’s business leader.

To help them grow and achieve continued success, TLSA have retained our SEO services to ensure that their online presence remains strong, in what is a very competitive industry.

The old saying, ‘Children should be seen but not heard’ is a statement which does not exist at Brilliant Kids, in fact it is completely the opposite.

Brilliant Kids is a Cafe and Arts Centre based in Kensal Rise. Here, children and parents are encouraged by founder Arabella Lewis and her experienced, fun loving team, to express themselves through their creativity.

In this unique environment, parents can kick back and relax with a newspaper and cappuccino, while Brilliant Kids’ experienced child-minders inspire and entertain the little darlings; through activities such as: painting, sculpturing, cooking, singing and dancing.

To ensure that the children and staff of Brilliant Kids can be seen and heard, they have hired the professional SEO services of Hatch, whom they have charged with the responsibility of improving the websites visibility on the search engine results pages, both organically and through our PPC offerings.

Fashion on the Edge is a website dedicated to both graduate, non-graduate and independent fashion designers.

As well providing the latest news on fashion and events, FOTE’s main aim is to bridge the gap between college/university and a successful career in fashion by offering these young talented individuals an exciting opportunity to not only showcase their talent, but to then sell their collections online in a professional, safe and affordable environment.

Having fully assessed our SEO services Fashion On The Edge have charged Hatch with the responsibility of improving the visibility of FOTE on the major search engines.

This will be achieved by continually refining the website architecture making it more receptive to search engine spiders as well as continually optimising keyword density, page layouts, headings, alt tags and page titles to name but a few.

If you would like to know more about our online marketing services then visit searchengineoptimise.me.uk.