Making sense of the online sales process

2008/12/10 18:30 | Sam Raingill | Ecommerce Internet Solutions, Internet Marketing Campaign, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing Results, Internet Marketing Sales, Internet Marketing Solutions, Internet Marketing Strategy

Would you build a great shop, fill it with great products, promote it to drive traffic in and then not hire any sales people? Would you expect those customers to choose products and buy them on their own? If your website doesn’t deploy persuasive or proactive selling techniques then that’s exactly what’s happening!

Whether in the B2B or B2C all succesful online selling essentially follows the same system, a 5 step system just like with the marketing process AIDCA (Attention, Interest, Desire, Conviction and Action) I mentioned in a previous post - sadly the sales 5 step process doesn’t have a nice and easy to remember acronym like AIDCA but involves the following steps:

  1. PROSPECT
  2. RAPPORT
  3. QUALIFY
  4. PRESENT
  5. CLOSE

It’s also worth noting that these steps are not necessarily sequential as feedback should be taken from each to influence the others whilst moving towards the final objective which is the close. I also refer to this in the online arena as persuasive architecture as that is exactly what you are doing you are designing, building and structuring your website to PERSUADE a visitor to complete an action.

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B*boy packaged just right

2008/03/27 21:29 | Nigel Keelson-Anfu | Content Management Solutions, Ecommerce Internet Solutions, Email Marketing, Internet Branding, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing SEO, Internet Marketing Services, Internet Web Development, Internet Website Hosting

After months of anticipation, the day has dawned…William Baker’s bboyunderwear.com has finally been launched; after some hard work from our web development team of course.

After watching Kylie launch yet another range designed solely for women, our account manager could not help but smile with glee, now that William Baker has produced a fantastic swim and underwear range for the forgotten gender.

bboyunderwear.com is a stylish and sophisticated website with a huge emphasis on high-impact photography and slick architecture which is used to give the site a superior appearance, with JavaScript being used to dramatic effect to enhance interactivity.