Internet Marketing London - Britney’s Boys in B*Boy Underwear

2009/08/19 13:22 | Sam Raingill | Ecommerce Internet Solutions, Internet Business Blogging, Internet Marketing Campaign, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing Services, Social Media Marketing, Viral Internet Marketing

The team at Internet Marketing London have been working closely with the guys at B*Boy Underwear to take advantage of the massive free exposure brought about by the male dancers on the latest Britney Spears tour sporting B*Boy Underwear throughout the show, sometimes cheekily showing underneath the jeans as seen above or as seen in the picture below, minus the jeans!

Needless to say we wanted to take advantage of this opportunity through internet marketing by not only bringing people’s attention to the fact but by also creating a bit of a buzz around it.  To date the Bboy Underwear website has already created a quite a stir and become very popular with certain target audiences in particular with girls and gay men as for as much as it is the ecommerce platform for the sale of B*Boy Mens Underwear it is also very creative in its display of very sexy men  (apparently!) showcasing the different styles of underwear that B*Boy produce.

In terms of the internet marketing strategy we took advantage of several social media marketing sites, blog and forum marketing to generate a lot of chatter and buzz around the B*Boy Underwear brand with both traffic to the site and sales conversions increasing by over 25%.  So a big Thank You to Britney for helping us out and for putting on a fantastic show when we caught it in London.

World renowned Stylist and Creative Director, B*Boy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was delighted and honoured to work with Britney and Show Director Jamie King and team as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick and visually spectacular experience.

To find out more about the internet marketing services and consultancy we offer here  or if you would be interested in talking to us about your internet marketing objectives we’d be happy to hear from you so contact us for a free initial consultation.

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Making sense of the online sales process

2008/12/10 18:30 | Sam Raingill | Ecommerce Internet Solutions, Internet Marketing Campaign, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing Results, Internet Marketing Sales, Internet Marketing Solutions, Internet Marketing Strategy

Would you build a great shop, fill it with great products, promote it to drive traffic in and then not hire any sales people? Would you expect those customers to choose products and buy them on their own? If your website doesn’t deploy persuasive or proactive selling techniques then that’s exactly what’s happening!

Whether in the B2B or B2C all succesful online selling essentially follows the same system, a 5 step system just like with the marketing process AIDCA (Attention, Interest, Desire, Conviction and Action) I mentioned in a previous post - sadly the sales 5 step process doesn’t have a nice and easy to remember acronym like AIDCA but involves the following steps:

  1. PROSPECT
  2. RAPPORT
  3. QUALIFY
  4. PRESENT
  5. CLOSE

It’s also worth noting that these steps are not necessarily sequential as feedback should be taken from each to influence the others whilst moving towards the final objective which is the close. I also refer to this in the online arena as persuasive architecture as that is exactly what you are doing you are designing, building and structuring your website to PERSUADE a visitor to complete an action.

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B*boy packaged just right

2008/03/27 21:29 | Sam Raingill | Content Management Solutions, Ecommerce Internet Solutions, Email Marketing, Internet Branding, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing SEO, Internet Marketing Services, Internet Web Development, Internet Website Hosting

After months of anticipation, the day has dawned…William Baker’s bboyunderwear.com has finally been launched; after some hard work from our web development team of course.

After watching Kylie launch yet another range designed solely for women, our account manager could not help but smile with glee, now that William Baker has produced a fantastic swim and underwear range for the forgotten gender.

bboyunderwear.com is a stylish and sophisticated website with a huge emphasis on high-impact photography and slick architecture which is used to give the site a superior appearance, with JavaScript being used to dramatic effect to enhance interactivity.