Cuil.com (pronounced cool) if you’ve not already heard about it is a new search engine launched by 3 ex-employees of Google and it has gone live today.

I was keen to try it out as I thought anybody wanting to leave a success story like Google must have something pretty interesting up their sleeves. Perhaps more importantly though I read in The Independent that the last time Google published figures on the number of pages they index was about 3 years ago and the figure stood at 8.2 billion pages catalogued whereas Cuil are promoting on their site below the search box that they have catalogued over 121 billion pages and counting!

In terms of the design I really liked the simplistic layout and I think it has very strong branding with black, a sharp blue and grey as the core colours used. Actually in terms of the simplicity it reminded me of google before all of the add-ons and extras, not that I’m complaining about them as I find most of them very useful but still I like the simplicity, the innocence of it. Apparently the name Cuil is derived from one of the founders celtic origins….I wonder if it was originally pronounced ‘cool’ back then?

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We’ve just finsihed adding the new range of Swimwear and Underwear to the B*boy website and we hope it’s just in time for the Summer!

William Baker has again collaborated with Stevie Stewart of Bodymap, with cutting edge pattern making and stunning bright colourways. The signature Graffiti style waistband features artist Trademark’s edgy graphics, while the signature Arrow Flash Contour Brief (£26.00) now comes in stylish contrasting colours such as white/ pink flash and black/ white flash. The new collection also features the practical yet sexy, Muscle Back Hoodie (£39.00).

BUY ONLINE NOW AT www.bboyunderwear.com

B*Boy Underwear and Swimwear also available now in Selfridges & Co., London, Prowler Stores, London, Birmingham and Brighton and the Male Sanctuary, Glasgow and Circa75, Sydney.