The team at Internet Marketing London really enjoyed this video from Google, Zeitgeist 2011, which shows what people were searching for in 2011.

Hatch Internet Marketing Consultancy London love working with You Tube! It’s very easy to set up a branded You Tube channel to promote your business particularly if you have lots to film as Epic Kickboxing Gym in London do!

Setting it up is one thing, making sure you keep it interesting so that people want to subscribe is another. Getting socially interactive is the key!

GMTV seem to think Epic Kickboxing & Fitness Training Gym are worth paying attention too…

The team at Internet Marketing London have been working closely with the guys at B*Boy Underwear to take advantage of the massive free exposure brought about by the male dancers on the latest Britney Spears tour sporting B*Boy Underwear throughout the show, sometimes cheekily showing underneath the jeans as seen above or as seen in the picture below, minus the jeans!

Needless to say we wanted to take advantage of this opportunity through internet marketing by not only bringing people’s attention to the fact but by also creating a bit of a buzz around it.  To date the Bboy Underwear website has already created a quite a stir and become very popular with certain target audiences in particular with girls and gay men as for as much as it is the ecommerce platform for the sale of B*Boy Mens Underwear it is also very creative in its display of very sexy men  (apparently!) showcasing the different styles of underwear that B*Boy produce.

In terms of the internet marketing strategy we took advantage of several social media marketing sites, blog and forum marketing to generate a lot of chatter and buzz around the B*Boy Underwear brand with both traffic to the site and sales conversions increasing by over 25%.  So a big Thank You to Britney for helping us out and for putting on a fantastic show when we caught it in London.

World renowned Stylist and Creative Director, B*Boy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was delighted and honoured to work with Britney and Show Director Jamie King and team as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick and visually spectacular experience.

To find out more about the internet marketing services and consultancy we offer here  or if you would be interested in talking to us about your internet marketing objectives we’d be happy to hear from you so contact us for a free initial consultation.

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Here at Internet Marketing London we love Viral Internet Marketing it’s really not as sinister as it sounds; quite the opposite, it refers to a form of internet marketing which if done correctly will be extremely contagious and self-propelling by its very essence.

To be more specific, viral internet marketing is an internet marketing methodology based around social networking and relies on individuals to pass on your message or your brand to their network of contacts; whether as a deliberate recommendation or unwittingly as is often the case. Why would they do this you ask? Because they gain some kind of benefit, value or reward, this can be as simple as a promotional voucher or could be a free online tool, game or application or indeed just something that is a source of interest or amusement like a video, podcast, photo or image.

The platforms on which viral internet marketing campaigns usually rely on to be successful and easily forwarded are email and more recently social media websites.

At Internet Marketing London we provide viral internet marketing campaigns as one of several strategic performance-based internet marketing services. Our expert internet marketing consultants will develop a unique internet marketing solution that matches your business goals and budget.

Whether your objectives are simple brand awareness, to drive traffic to your site or to sell a product or services we have the experience, tools and skills to create a successful viral internet marketing campaign for you.

Internet Marketing London viral internet marketing service includes:

• Viral Internet Marketing Strategy - we conceptulise and design bespoke strategic viral campaigns around your company, product, goals & budget and integrate it into your overall internet marketing mix
• Viral Internet Marketing Execution & Delivery - we initiate your viral campaign, seed it throughout the web, and help you build the desired buzz and chatter required.
• Viral Internet Marketing Tracking - we track and report all campaign metrics so that performance is measured throughout
• Viral Internet Marketing Management - we’ll manage all aspects of your viral Internet marketing campaign

If executed properly viral internet marketing campaigns can be a low cost, high return internet marketing strategy that is definitely worth considering as part of your marketing mix.

To find out more about Viral Internet Marketing either call us on 0207 193 4337 or contact us to look at your specific requirements in more depth.

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Here is a promotional video by Beautcamp Pilates taking advantage of You Tube. Why Bother?

Well, whenever possible at Hatch Internet Marketing London we encourage our internet marketing clients to take advantage of You Tube and the benefits it can bring to your business when utilised in conjunction with other internet marketing services.

The main benefits to using YouTube as part of your internet marketing campaign are:

• It’s Free! It’s absolutely free to use it and if you wanted to you could record the video on your mobile phone - although I wouldn’t necessarily advise it but the point is you could!
• Viral Marketing - If it’s good enough or interesting enough with a ’sticky factor’, gets viewed a lot and shared by viewers with their network, your popularity increases and can take on a viral effect and all you had to do was upload the video.  It’s easy on You Tube for viewers to share content with other people; they can also easily post your video on to their sites and blogs.
• Global Audience - You Tube has a massive global audience - it’s takes your brand and your message worldwide.
• Google Search - Google now owns You Tube and you may have noticed that many searches on Google  now return You Tube videos in the top 10 returns.  This is great as you can tag your video with all important search engine friendly keywords to give you additional exposure on the web.
• Personal Channel - When you post to You Tube you set up a channel that allows people to subscribe and they will if your content is good enough and enables you to communicate with your subscribers through a newsletter or email. This is great for building your customer base but also for testing  and surveying whether it be conceptual, branding or product based.
• Free Bandwidth - Don’t slow down your website with lots of videos sitting on your server, take full advantage of You Tube’s free hosting and bandwidth embed the videos to your site from You Tube.
• Search Engine Optimsation - The video you post on You Tube links to the URL of your website and many viewers will click through to your site but also You Tube is extremely well optimised (not surprising as the clever people at Google own it now) so each video posted creates an inbound link to your site and that is very good for your SEO.

You Tube is a great tool for everybody but brings a really effective and affordable marketing solution to the masses, you might not get it right first time but keep trying it can pay dividends!

if you’re interested in getting fit and staying fit the visit the Beautcamp Pilates website to find out more.

To find out more about Internet Marketing on You Tube either call us on 0207 193 4337 or email us at enquiries@hatchnow.com

Internet Marketing London >>