Blogging for business

2008/12/10 18:47 | Sam Raingill | Internet Business Blogging, Internet Marketing Consultancy, Internet Marketing Solutions, Internet Marketing Strategy
Blogs are an excellent marketing tool and the UK’s most successful companies are now utilising blogs sites instead of ordinary websites and are leading the way, as they look to get closer to their customers, differentiate themselves and have a web presence that they can update without total reliance on their web designer.
Most companies offer specialist knowledge and skills - it’s what differentiates them - but what they often lack is a way to demonstrate them to potential customers. A customer-facing Blog offers the ability to do this and much more besides. By what you write in your posts and also how you write them, you can show your expertise without overtly selling to your readers – this gives you the chance to build up a positive reputation and a degree of trust with potential clients and partners alike.

In planning a commercial Blog, one of the key elements to decide is who the intended audience of the blog should be. If you manage to maintain this focus with content that is directly relevant to the target group and of high quality, then in exceeding expectations of the readers they will return to hear more of the same original, interesting and information based opinion that drew them in the first place.

The key benefits of creating a blog based website are:

  • No technical knowledge required: you don’t need technical expertise to write a blog. You add pages or articles through a “Windows” type of interface so there is no need to rely on a web designer to update it for you.
  • Display your expertise in your field, and build your reputation and credibility
  • Project your personality: Your expertise is highly important but so is that of your team and how you and they get on with your customers - blogs let your personality, beliefs and vision shine through
  • Readers can leave comments: your readers can respond to your posts so that you can open a conversation with potential customers interact with existing customers, keeping them loyal as well as opening up new business relationships with suppliers or partners.
  • Automatically organised: ‘categories’ and ‘archives’ are integral parts of a blog and each post will automatically be placed correctly according to the selection you make. This gives great organisation and structure to a blog which is perfect for your visitors and Search Engines alike.
  • Search Engine magnets: with regular posts, categorised content and search engine friendly links and addresses, business blogs become ideal places for Search Engines and more importantly your prospective customers to find the type of content they love and find your business products and services in the process.

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Making sense of the online sales process

2008/12/10 18:30 | Sam Raingill | Ecommerce Internet Solutions, Internet Marketing Campaign, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing Results, Internet Marketing Sales, Internet Marketing Solutions, Internet Marketing Strategy

Would you build a great shop, fill it with great products, promote it to drive traffic in and then not hire any sales people? Would you expect those customers to choose products and buy them on their own? If your website doesn’t deploy persuasive or proactive selling techniques then that’s exactly what’s happening!

Whether in the B2B or B2C all succesful online selling essentially follows the same system, a 5 step system just like with the marketing process AIDCA (Attention, Interest, Desire, Conviction and Action) I mentioned in a previous post - sadly the sales 5 step process doesn’t have a nice and easy to remember acronym like AIDCA but involves the following steps:

  1. PROSPECT
  2. RAPPORT
  3. QUALIFY
  4. PRESENT
  5. CLOSE

It’s also worth noting that these steps are not necessarily sequential as feedback should be taken from each to influence the others whilst moving towards the final objective which is the close. I also refer to this in the online arena as persuasive architecture as that is exactly what you are doing you are designing, building and structuring your website to PERSUADE a visitor to complete an action.

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Child’s play

2008/05/20 21:20 | Nigel Keelson-Anfu | Internet Marketing Campaign, Internet Marketing Company, Internet Marketing London, Internet Marketing Plan, Internet Marketing SEO, Internet Marketing Services, Internet Marketing Solutions, Internet Search Marketing, Latest Work

The old saying, ‘Children should be seen but not heard’ is a statement which does not exist at Brilliant Kids, in fact it is completely the opposite.

Brilliant Kids is a Cafe and Arts Centre based in Kensal Rise. Here, children and parents are encouraged by founder Arabella Lewis and her experienced, fun loving team, to express themselves through their creativity.

In this unique environment, parents can kick back and relax with a newspaper and cappuccino, while Brilliant Kids’ experienced child-minders inspire and entertain the little darlings; through activities such as: painting, sculpturing, cooking, singing and dancing.

To ensure that the children and staff of Brilliant Kids can be seen and heard, they have hired the professional SEO services of Hatch, whom they have charged with the responsibility of improving the websites visibility on the search engine results pages, both organically and through our PPC offerings.

The Organic SEO Service

2008/05/08 14:36 | Sam Raingill | Internet Marketing Campaign, Internet Marketing Company, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing SEO, Internet Marketing Services, Internet Marketing Solutions, Internet Marketing Strategy, Internet Search Marketing

Hatch is proud to launch another online marketing website specifically based around Search Engine Optimsation (SEO). organicseoservice.co.uk was created to offer small-to-medium sized businesses - a lot of which know SEO is important but don’t particularly know why or what to do about it - a simple explantion as to what SEO is, why it’s important and how it works.

In addition we offer a completely free, no obligation SEO Health Check whereby one of our expert search engine marketeers will analyse and review your website providing you with a detailed report of how well your website is currently doing in terms of SEO and what needs to be done to improve it.

When more than 80 percent of Web users find the sites they’re looking for by using a search engine it’s more important than ever to ensure that your website is search engine friendly and optimised to it’s full potential.

There’s no catch and there’s no hard sell so why not get your free SEO Health Check today, you’ve nothing to lose and everything to gain!!!

Leading the way

2008/03/27 12:35 | Nigel Keelson-Anfu | Internet Branding, Internet Marketing Campaign, Internet Marketing Consultancy, Internet Marketing Content, Internet Marketing London, Internet Marketing Solutions, Internet Web Development, Internet Website Hosting

The Hatch team is pleased to announce the successful launch of The Leadership & Sales Academy’s blog – The Leader’s Digest.

Through their exciting new blog, TLSA will now have the ability to provide their readers with the latest news, commentary, advice or industry insight, as well as broadening their internet marketing program.

TLSA have been providing professional training and support facilities for both companies and individuals since 1989 and now, through their exciting new blog, have the ability to pass on their vast amount of knowledge that they have acquired throughout the years.

The Leader’s Digest will prove to be of immense value to their audience, as well as providing TLSA with a greater scope for acquiring new business.