Here at Internet Marketing London we love Viral Internet Marketing it’s really not as sinister as it sounds; quite the opposite, it refers to a form of internet marketing which if done correctly will be extremely contagious and self-propelling by its very essence.

To be more specific, viral internet marketing is an internet marketing methodology based around social networking and relies on individuals to pass on your message or your brand to their network of contacts; whether as a deliberate recommendation or unwittingly as is often the case. Why would they do this you ask? Because they gain some kind of benefit, value or reward, this can be as simple as a promotional voucher or could be a free online tool, game or application or indeed just something that is a source of interest or amusement like a video, podcast, photo or image.

The platforms on which viral internet marketing campaigns usually rely on to be successful and easily forwarded are email and more recently social media websites.

At Internet Marketing London we provide viral internet marketing campaigns as one of several strategic performance-based internet marketing services. Our expert internet marketing consultants will develop a unique internet marketing solution that matches your business goals and budget.

Whether your objectives are simple brand awareness, to drive traffic to your site or to sell a product or services we have the experience, tools and skills to create a successful viral internet marketing campaign for you.

Internet Marketing London viral internet marketing service includes:

• Viral Internet Marketing Strategy - we conceptulise and design bespoke strategic viral campaigns around your company, product, goals & budget and integrate it into your overall internet marketing mix
• Viral Internet Marketing Execution & Delivery - we initiate your viral campaign, seed it throughout the web, and help you build the desired buzz and chatter required.
• Viral Internet Marketing Tracking - we track and report all campaign metrics so that performance is measured throughout
• Viral Internet Marketing Management - we’ll manage all aspects of your viral Internet marketing campaign

If executed properly viral internet marketing campaigns can be a low cost, high return internet marketing strategy that is definitely worth considering as part of your marketing mix.

To find out more about Viral Internet Marketing either call us on 0207 193 4337 or contact us to look at your specific requirements in more depth.

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Internet Marketing London offer performance-based affiliate marketing solutions to small and medium sized businesses. Affiliate marketing is the practice in which a business rewards one or more affiliate partners for each visitor or customer brought about by the affiliate’s marketing efforts which can yield high returns when strategically aligned with your online business.

Affiliate Internet Marketing >>

We have a range of credit crunch busting internet marketing solutions at affordable prices.  All of our solutions are performance-based and results-driven. Our range of internet marketing services and solutions include:

• Internet Marketing Strategy
• Internet Creative Design
• Internet Web Development
• Search Engine Optimisation
• Paid Search Engine Marketing
• Social Media Marketing
• Email Marketing / Newsletters
• Blog Marketing
• Online Reputation Management
• Data-capture, management & list building
• Internet PR
• Internet Copywriting & Content Generation
• Internet Hosting Solutions
• Internet Marketing Links

Our range of internet marketing services are designed to enable you to benefit from having your own internet marketing department on hand with one point of contact meeting your every need from strategy through to delivery at a fraction of the cost that you would incur by having your own marketing department in-house. Contact us today for a free initial consultation and internet marketing review.

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These are undoubtedly difficult times for small businesses in London. Budgets are tight and increasingly businesses are looking within themselves to see where expenditure can be cut. When it comes to internet marketing this might be up for consideration but if your internet marketing is being done properly you should know exactly what value you are gaining from it and that should clearly prove that it is not a luxury but quite clearly as a necessity.

Whether you are using an agency or doing it yourself you must make sure you have the necessary metrics and analytics in place to measure the value of all of your internet marketing efforts.  If you are doing an email marketing campaign, track how many people are converting into a valued metric whether it be a sale, a registration or an enquiry for example then work out if the cost justifies your Return On Investment (ROI). The same with search engine optimisation for example; how many visitors to your site are being generated through organic search and how many of those are converting, what is the cost of that conversion and does the end result justify the means? If not, stop it and rethink! If your agency isn’t able to show you that then ditch them and find one that can!

If you’re on a really tight budget then there are few internet marketing activities that you can do which are cheap, non-technical but just require a bit of your time. A few things you can do are:

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There seems to be less and less good news around at the moment with doom and gloom everywhere we look and finally last week the Government seems to be reacting to the needs of Small to Medium sized Enterprises (SME’s) who had seemed to be somewhat neglected prior to the support being given last week.

Whether it will really help the many struggling businesses in London has yet to be seen but at Hatch Internet Marketing London we’re offering a massive 25% price reduction to all customers during the next 3 months.  Hopefully that’s the sort of real help SME businesses need right now!

Internet Marketing London >>

In almost all consumer business areas the online competition for high ranking organic and paid search  non-geographic keyword phrases is extremely high. Of course, you can achieve high rankings for generic keywords but if you are pursuing organic Search Engine Optimisation (SEO) as a strategy then you need to be patient for the results and put in a lot of work or pay someone else to do it for you and if you are utlising Paid Search then although the results are almost instantaneous you need to be prepared to pay a high Cost per Click (CPC) which depending on your conversion rate could end up being very expensive.

Therefore, if you want to compete for the generic non-geographic keywords whether you’re opting for a strategy of SEO or Paid Search or indeed both, you’ll need to be prepared to invest both time (either yours or someone elses) and money - you’re objectives, resources and budget will define exactly how much of both. That’s exactly what successful worldwide, nationwide or wholly online businesses targeting the most competitive non-geographic keywords have to do.

If however, you’re primarily an offline ‘bricks and mortar’ business that relies on footfall from your surrounding area and are by your very essence targeting a specific village, town, city or county then Local Search is defnitely the route you should be considering as your starting point. Afterall, if let’s say you’re a restaurant in Notting Hill, do you really need to be promoting yourself to people outside of London? Probably not, if potential customers were coming from outside London on business or for a holiday and they wanted to find a restaurant online then they’d most likely search for something like a ‘restaurant in notting hill’. So on that basis you’d definitely want to promote yourself geographically for the search term Notting Hill but then you may also want to expand your Search Engine Marketing (SEM) whether SEO or Paid Seartch to include nearby villages like Kensington and Westborune Grove, maybe West London or perhaps even London as a whole. Either way, if you’re limited on budget and resource you stand a much greater chance of success by localising your SEM.

I’ll use a client case study and SEO to demonstrate this further.  The client is called Beautcamp Pilates and they’re credited with bringing reformer pilates over to London from LA. Their business is extremely successful due to their professionalism and quality of service and they have large studios in both East and West London. As with many ‘first movers’ that are successful you get a lot of competition surfacing after the event all playing catch-up, all searching for a piece of that success and competition is good thing so long as it is ethical…

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• No technical knowledge required: you don’t need technical expertise to write a blog. You add pages or articles through a “Windows” type of interface so there is no need to rely on a web designer to update it for you.

• Display your expertise in your field, and build your reputation and credibility

• Project your personality: Your expertise is highly important but so is that of your team and how you and they get on with your customers - blogs let your personality, beliefs and vision shine through

• Readers can leave comments: your readers can respond to your posts so that you can open a conversation with potential customers interact with existing customers, keeping them loyal as well as opening up new business relationships with suppliers or partners.

• Automatically organised: ‘categories’ and ‘archives’ are integral parts of a blog and each post will automatically be placed correctly according to the selection you make. This gives great organisation and structure to a blog which is perfect for your visitors and Search Engines alike.

• Search Engine magnets: with regular posts, categorised content and search engine friendly links and addresses, business blogs become ideal places for Search Engines and more importantly your prospective customers to find the type of content they love and find your business products and services in the process.

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1. PROSPECT
2. RAPPORT
3. QUALIFY
4. PRESENT
5. CLOSE

It’s also worth noting that these steps are not necessarily sequential as feedback should be taken from each to influence the others whilst moving towards the final objective which is the close. I also refer to this in the online arena as persuasive architecture as that is exactly what you are doing you are designing, building and structuring your website to PERSUADE a visitor to complete an action.

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The old saying, ‘Children should be seen but not heard’ is a statement which does not exist at Brilliant Kids, in fact it is completely the opposite.

Brilliant Kids is a Cafe and Arts Centre based in Kensal Rise. Here, children and parents are encouraged by founder Arabella Lewis and her experienced, fun loving team, to express themselves through their creativity.

In this unique environment, parents can kick back and relax with a newspaper and cappuccino, while Brilliant Kids’ experienced child-minders inspire and entertain the little darlings; through activities such as: painting, sculpturing, cooking, singing and dancing.

To ensure that the children and staff of Brilliant Kids can be seen and heard, they have hired the professional SEO services of Hatch, whom they have charged with the responsibility of improving the websites visibility on the search engine results pages, both organically and through our PPC offerings.

Hatch is proud to launch another online marketing website specifically based around Search Engine Optimsation (SEO). organicseoservice.co.uk was created to offer small-to-medium sized businesses - a lot of which know SEO is important but don’t particularly know why or what to do about it - a simple explantion as to what SEO is, why it’s important and how it works.

In addition we offer a completely free, no obligation SEO Health Check whereby one of our expert search engine marketeers will analyse and review your website providing you with a detailed report of how well your website is currently doing in terms of SEO and what needs to be done to improve it.

When more than 80 percent of Web users find the sites they’re looking for by using a search engine it’s more important than ever to ensure that your website is search engine friendly and optimised to it’s full potential.

There’s no catch and there’s no hard sell so why not get your free SEO Health Check today, you’ve nothing to lose and everything to gain!!!