Hatch Internet Marketing London has partnered with one of the UK’s oldest web design and printing companies.

GQ Design specialise in property marketing, creative print design and creative web design. They have offices in Saffron Walden, Essex and Central London and have been trading for almost 20 years. They have an exceptionally skilled creative and development team who have been responsible for setting a standard that has seen GQ design catapulted into the design stratosphere as one of the UK’s best creative design companies certainly in Essex and London.

We’re exceptionally excited about partnering with GQ Design here at Internet Marketing London because we  have the opportunity to provide the best of what we do in terms of Internet Marketing Services to a company  that prides itself on similar values and has a reputation for excellence in its field of creative design and marketing.

The team at Internet Marketing London have been working closely with the guys at B*Boy Underwear to take advantage of the massive free exposure brought about by the male dancers on the latest Britney Spears tour sporting B*Boy Underwear throughout the show, sometimes cheekily showing underneath the jeans as seen above or as seen in the picture below, minus the jeans!

Needless to say we wanted to take advantage of this opportunity through internet marketing by not only bringing people’s attention to the fact but by also creating a bit of a buzz around it.  To date the Bboy Underwear website has already created a quite a stir and become very popular with certain target audiences in particular with girls and gay men as for as much as it is the ecommerce platform for the sale of B*Boy Mens Underwear it is also very creative in its display of very sexy men  (apparently!) showcasing the different styles of underwear that B*Boy produce.

In terms of the internet marketing strategy we took advantage of several social media marketing sites, blog and forum marketing to generate a lot of chatter and buzz around the B*Boy Underwear brand with both traffic to the site and sales conversions increasing by over 25%.  So a big Thank You to Britney for helping us out and for putting on a fantastic show when we caught it in London.

World renowned Stylist and Creative Director, B*Boy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was delighted and honoured to work with Britney and Show Director Jamie King and team as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick and visually spectacular experience.

To find out more about the internet marketing services and consultancy we offer here  or if you would be interested in talking to us about your internet marketing objectives we’d be happy to hear from you so contact us for a free initial consultation.

Internet Marketing London >>

At Hatch we have one philosophy ‘one sizes DOESN’T fit all’ when it comes to internet marketing. We commence by ensuring that you have clearly defined objectives in terms of the results you want to achieve through internet marketing and then we define the best marketing channels for your business to achieve them. Everything we do is performance-based and results-driven for succcess.

For example many businesses focus entirely on designing beautiful websites, only to discover that nobody can find their website wasting both time and money or develop email marketing campaigns that are so generic and untargeted that they achieve little or no response from the recipients. Our internet marketing strategic planning will not only ensure you are utilising the right marketing channels but that you get it right first time and get a qualified Return on Investment (ROI).

We develop targeted internet marketing campaigns that drive potential customers to your website using highly cost-effective methodology and everything we do is measured and anlysed to monitor effectiveness not just for performance but also for further enhancements.

Our range of internet marketing services and solutions include:

• Internet Marketing Strategy
• Internet Creative Design
• Internet Web Development
• Search Engine Optimisation
• Paid Search Engine Marketing
• Social Media Marketing
• Email Marketing / Newsletters
• Blog Marketing
• Online Reputation Management
• Data-capture, management & list building
• Internet PR
• Internet Copywriting & Content Generation
• Internet Hosting Solutions
• Internet Marketing Links

Our range of internet marketing services are designed to enable you to benefit from having your own internet marketing department on hand with one point of contact meeting your every need from strategy through to delivery at a fraction of the cost that you would incur by having your own marketing department in-house. Contact us today for a free initial consultation and internet marketing review.

Internet Marketing London >>

In almost all consumer business areas the online competition for high ranking organic and paid search  non-geographic keyword phrases is extremely high. Of course, you can achieve high rankings for generic keywords but if you are pursuing organic Search Engine Optimisation (SEO) as a strategy then you need to be patient for the results and put in a lot of work or pay someone else to do it for you and if you are utlising Paid Search then although the results are almost instantaneous you need to be prepared to pay a high Cost per Click (CPC) which depending on your conversion rate could end up being very expensive.

Therefore, if you want to compete for the generic non-geographic keywords whether you’re opting for a strategy of SEO or Paid Search or indeed both, you’ll need to be prepared to invest both time (either yours or someone elses) and money - you’re objectives, resources and budget will define exactly how much of both. That’s exactly what successful worldwide, nationwide or wholly online businesses targeting the most competitive non-geographic keywords have to do.

If however, you’re primarily an offline ‘bricks and mortar’ business that relies on footfall from your surrounding area and are by your very essence targeting a specific village, town, city or county then Local Search is defnitely the route you should be considering as your starting point. Afterall, if let’s say you’re a restaurant in Notting Hill, do you really need to be promoting yourself to people outside of London? Probably not, if potential customers were coming from outside London on business or for a holiday and they wanted to find a restaurant online then they’d most likely search for something like a ‘restaurant in notting hill’. So on that basis you’d definitely want to promote yourself geographically for the search term Notting Hill but then you may also want to expand your Search Engine Marketing (SEM) whether SEO or Paid Seartch to include nearby villages like Kensington and Westborune Grove, maybe West London or perhaps even London as a whole. Either way, if you’re limited on budget and resource you stand a much greater chance of success by localising your SEM.

I’ll use a client case study and SEO to demonstrate this further.  The client is called Beautcamp Pilates and they’re credited with bringing reformer pilates over to London from LA. Their business is extremely successful due to their professionalism and quality of service and they have large studios in both East and West London. As with many ‘first movers’ that are successful you get a lot of competition surfacing after the event all playing catch-up, all searching for a piece of that success and competition is good thing so long as it is ethical…

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1. PROSPECT
2. RAPPORT
3. QUALIFY
4. PRESENT
5. CLOSE

It’s also worth noting that these steps are not necessarily sequential as feedback should be taken from each to influence the others whilst moving towards the final objective which is the close. I also refer to this in the online arena as persuasive architecture as that is exactly what you are doing you are designing, building and structuring your website to PERSUADE a visitor to complete an action.

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Hatch are pleased to announce the launch of www.patricklewisarchitects.com. This is a website focusing on revolutionary architecture. The architect has a clear simplistic style using modest materials.

The website, developed by Hatch reflects this by combining many different components in a discrete way. The moving images containing structural elements and buildings are featured in grey scale this filtered effect illustrates the principle and character of the architects.

The website gives off a feeling of calmness and professionalism. All the elements are beautifully combined to give the two components (website and architects) quality and integrity.

The Hatch team are delighted to announce the launch of the new TLSA website. By working very closely with TLSA, Hatch were able to undertake a total re-brand of the company both online and offline; focusing on three main key areas of excellence - sales training, sales management training and leadership training.

With over 20 years experience in the business training industry, The Leadership and Sales Academy (TLSA) offers tailored, accountable and measurable solutions to the management challenges that face today’s business leader.

To help them grow and achieve continued success, TLSA have retained our SEO services to ensure that their online presence remains strong, in what is a very competitive industry.

Hatch are please to announce to all car enthusiasts, that the Smith and Hunter website is now live.

One of the features of the new website is the ability for users to book their car in for servicing online, choosing a date and time that suits them.

Looking for your dream car?

Well now you don’t have to! By filling in a quick and easy form online, Smith and Hunter will do all the legwork for you; helping you find the car of your dreams at the best possible price. Oh and did we mention that they can sell your car for you as well?

After registering online, users will have the option to sign up for a loyalty card. This card will enable users to receive discounts on parts and labour, early notification on special offers and first refusal on service slots.

With all these features coupled together with its superb functionality, some car enthusiasts would suggest that this was another ‘top gear’ performance by Hatch…we would like to think so too.

After months of anticipation, the day has dawned…William Baker’s bboyunderwear.com has finally been launched; after some hard work from our web development team of course.

After watching Kylie launch yet another range designed solely for women, our account manager could not help but smile with glee, now that William Baker has produced a fantastic swim and underwear range for the forgotten gender.

bboyunderwear.com is a stylish and sophisticated website with a huge emphasis on high-impact photography and slick architecture which is used to give the site a superior appearance, with JavaScript being used to dramatic effect to enhance interactivity.

The Hatch team is pleased to announce the successful launch of The Leadership & Sales Academy’s blog – The Leader’s Digest.

Through their exciting new blog, TLSA will now have the ability to provide their readers with the latest news, commentary, advice or industry insight, as well as broadening their internet marketing program.

TLSA have been providing professional training and support facilities for both companies and individuals since 1989 and now, through their exciting new blog, have the ability to pass on their vast amount of knowledge that they have acquired throughout the years.

The Leader’s Digest will prove to be of immense value to their audience, as well as providing TLSA with a greater scope for acquiring new business.