Internet Marketing London - Viral Internet Marketing

2009/02/23 18:12 | Sam Raingill | Internet Marketing London, Internet Marketing Services, Internet Marketing Solutions, Viral Internet Marketing

Here at Internet Marketing London we love Viral Internet Marketing it’s really not as sinister as it sounds; quite the opposite, it refers to a form of internet marketing which if done correctly will be extremely contagious and self-propelling by its very essence.

To be more specific, viral internet marketing is an internet marketing methodology based around social networking and relies on individuals to pass on your message or your brand to their network of contacts; whether as a deliberate recommendation or unwittingly as is often the case. Why would they do this you ask? Because they gain some kind of benefit, value or reward, this can be as simple as a promotional voucher or could be a free online tool, game or application or indeed just something that is a source of interest or amusement like a video, podcast, photo or image.

The platforms on which viral internet marketing campaigns usually rely on to be successful and easily forwarded are email and more recently social media websites.

At Internet Marketing London we provide viral internet marketing campaigns as one of several strategic performance-based internet marketing services. Our expert internet marketing consultants will develop a unique internet marketing solution that matches your business goals and budget.

Whether your objectives are simple brand awareness, to drive traffic to your site or to sell a product or services we have the experience, tools and skills to create a successful viral internet marketing campaign for you.

Internet Marketing London viral internet marketing service includes:

  • Viral Internet Marketing Strategy - we conceptulise and design bespoke strategic viral campaigns around your company, product, goals & budget and integrate it into your overall internet marketing mix
  • Viral Internet Marketing Execution & Delivery - we initiate your viral campaign, seed it throughout the web, and help you build the desired buzz and chatter required.
  • Viral Internet Marketing Tracking - we track and report all campaign metrics so that performance is measured throughout
  • Viral Internet Marketing Management - we’ll manage all aspects of your viral Internet marketing campaign

If executed properly viral internet marketing campaigns can be a low cost, high return internet marketing strategy that is definitely worth considering as part of your marketing mix.

To find out more about Viral Internet Marketing either call us on 0207 193 4337 or contact us to look at your specific requirements in more depth.

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Internet Marketing London - You Tube Marketing

2009/02/07 22:26 | Sam Raingill | Internet Marketing Campaign, Internet Marketing London, Internet Marketing SEO, Internet Marketing Services, Latest Work, Viral Internet Marketing

Here is a promotional video by Beautcamp Pilates taking advantage of You Tube. Why Bother?

Well, whenever possible at Hatch Internet Marketing London we encourage our internet marketing clients to take advantage of You Tube and the benefits it can bring to your business when utilised in conjunction with other internet marketing services.

The main benefits to using YouTube as part of your internet marketing campaign are:

  • It’s Free! It’s absolutely free to use it and if you wanted to you could record the video on your mobile phone - although I wouldn’t necessarily advise it but the point is you could!
  • Viral Marketing - If it’s good enough or interesting enough with a ’sticky factor’, gets viewed a lot and shared by viewers with their network, your popularity increases and can take on a viral effect and all you had to do was upload the video.  It’s easy on You Tube for viewers to share content with other people; they can also easily post your video on to their sites and blogs.
  • Global Audience - You Tube has a massive global audience - it’s takes your brand and your message worldwide.
  • Google Search - Google now owns You Tube and you may have noticed that many searches on Google  now return You Tube videos in the top 10 returns.  This is great as you can tag your video with all important search engine friendly keywords to give you additional exposure on the web.
  • Personal Channel - When you post to You Tube you set up a channel that allows people to subscribe and they will if your content is good enough and enables you to communicate with your subscribers through a newsletter or email. This is great for building your customer base but also for testing  and surveying whether it be conceptual, branding or product based.
  • Free Bandwidth - Don’t slow down your website with lots of videos sitting on your server, take full advantage of You Tube’s free hosting and bandwidth embed the videos to your site from You Tube.
  • Search Engine Optimsation - The video you post on You Tube links to the URL of your website and many viewers will click through to your site but also You Tube is extremely well optimised (not surprising as the clever people at Google own it now) so each video posted creates an inbound link to your site and that is very good for your SEO.

You Tube is a great tool for everybody but brings a really effective and affordable marketing solution to the masses, you might not get it right first time but keep trying it can pay dividends!

if you’re interested in getting fit and staying fit the visit the Beautcamp Pilates website to find out more.

To find out more about Internet Marketing on You Tube either call us on 0207 193 4337 or email us at enquiries@hatchnow.com

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Internet Marketing Consultancy London

2009/01/29 18:34 | Sam Raingill | Internet Marketing Consultancy, Internet Marketing Consultant, Internet Marketing London, Internet Marketing Services, Internet Marketing Strategy

Employing Hatch Internet Marketing Consultancy London is the difference between internet marketing being an expense or a profitable investment.

Paying for a website or internet marketing that isn’t measuread against your objectives, doesn’t achieve the required results and isn’t generating a return on your investment is an all too common experience of businesses today; it’s what happens when strategic planning isn’t part of the equation whatever you’re doing online.

Internet Marketing Consultancy London >>

Internet Marketing London Services

2009/01/22 11:16 | Sam Raingill | Internet Marketing London, Internet Marketing Services, Internet Marketing Solutions

We have a range of credit crunch busting internet marketing solutions at affordable prices.  All of our solutions are performance-based and results-driven. Our range of internet marketing services and solutions include:

Our range of internet marketing services are designed to enable you to benefit from having your own internet marketing department on hand with one point of contact meeting your every need from strategy through to delivery at a fraction of the cost that you would incur by having your own marketing department in-house. Contact us today for a free initial consultation and internet marketing review.

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Internet Marketing for Small Businesses in London

2009/01/21 18:01 | Sam Raingill | Internet Marketing London, Internet Marketing Services, Internet Marketing Solutions, Local Internet Marketing

These are undoubtedly difficult times for small businesses in London. Budgets are tight and increasingly businesses are looking within themselves to see where expenditure can be cut. When it comes to internet marketing this might be up for consideration but if your internet marketing is being done properly you should know exactly what value you are gaining from it and that should clearly prove that it is not a luxury but quite clearly as a necessity.

Whether you are using an agency or doing it yourself you must make sure you have the necessary metrics and analytics in place to measure the value of all of your internet marketing efforts.  If you are doing an email marketing campaign, track how many people are converting into a valued metric whether it be a sale, a registration or an enquiry for example then work out if the cost justifies your Return On Investment (ROI). The same with search engine optimisation for example; how many visitors to your site are being generated through organic search and how many of those are converting, what is the cost of that conversion and does the end result justify the means? If not, stop it and rethink! If your agency isn’t able to show you that then ditch them and find one that can!

If you’re on a really tight budget then there are few internet marketing activities that you can do which are cheap, non-technical but just require a bit of your time. A few things you can do are:

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Internet Marketing London News

2009/01/20 19:02 | Sam Raingill | Internet Marketing London, Internet Marketing Services

Hatch Internet Marketing London is very pleased to take on two new clients this week for internet marketing services. The first client is Toni Ward Photography and the second is Prestige Puppies both are successful offline businesses who are looking to progress their businesses online.

We look forward to working closely with both companies over the coming months and helping them to successfully develop their businesses online.

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Internet Marketing London

2009/01/20 12:39 | Sam Raingill | Internet Marketing Consultancy, Internet Marketing London, Internet Marketing Services

Hatch - Internet Marketing London is a team of internet marketing consultants based in London, providing a complete and affordable range of internet marketing services including search engine optimisation, website design and website development solutions.

We offer a high level of expertise gained through many years of providing performance-based internet marketing services and solutions that work.

By using a bespoke approach to strategic planning, Hatch can expertly plan develop creative websites and compelling online marketing campaigns. This coupled with our SEO Consultancy Services will ensure that you make the most out of your online presence in order to survive in today’s competitive environment.

Right! Now that we have become acquainted, why don’t you take a look at our latest work and see what we’ve been up to.

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Internet Marketing London - 25% Credit Crunch Discount

2009/01/19 01:12 | Sam Raingill | Internet Marketing Consultancy, Internet Marketing London, Internet Marketing Services, Internet Marketing Solutions

There seems to be less and less good news around at the moment with doom and gloom everywhere we look and finally last week the Government seems to be reacting to the needs of Small to Medium sized Enterprises (SME’s) who had seemed to be somewhat neglected prior to the support being given last week.

Whether it will really help the many struggling businesses in London has yet to be seen but at Hatch Internet Marketing London we’re offering a massive 25% price reduction to all customers during the next 3 months.  Hopefully that’s the sort of real help SME businesses need right now!

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Why Social Media Marketing?

2009/01/14 00:31 | Sam Raingill | Internet Marketing Campaign, Internet Marketing London, Internet Marketing Services, Social Media Marketing

Social Media Marketing (SMM) is the process of promoting a site, business or brand through social media channels sucha as Facebook, My Space, You Tube and Flickr by engaging and interacting with existing consumers or potential consumers.

At Hatch Internet Marketing London we plan and deploy social media marketing strategies to build brand awareness, gain a better understanding of your customers, increase sales and conversions, build links, generate interest, create desire and increase traffic for our clients to their websites.

At the core of social media marketing is the idea that by listening to customers, companies will understand what the customers values and needs. In order to understand what your customer wants, their preferences, behaviours and web ability you can utilise social media marketing in order to gain a holistic view of your users.

There are several key benefits to including social media marketing as part of your internet marketing mix and used in conjuction with other forms of internet marketing can be extremely effective. It’s important to be original and inventive in your approach people aren’t stupid and get bored very quickly.

Although not as easy perhaps to measure the performance as with other forms of internet marketing, the same principles apply; clearly define your goals, track conversion and calculate your return on investment. And, those returns if planned properly from the outset, can be very high indeed.

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Internet Marketing Success in London

2009/01/09 11:00 | Sam Raingill | Email Marketing, Internet Marketing London, Internet Marketing Services, Internet Web Development

At Hatch we have one philosophy ‘one sizes DOESN’T fit all’ when it comes to internet marketing. We commence by ensuring that you have clearly defined objectives in terms of the results you want to achieve through internet marketing and then we define the best marketing channels for your business to achieve them. Everything we do is performance-based and results-driven for succcess.

For example many businesses focus entirely on designing beautiful websites, only to discover that nobody can find their website wasting both time and money or develop email marketing campaigns that are so generic and untargeted that they achieve little or no response from the recipients. Our internet marketing strategic planning will not only ensure you are utilising the right marketing channels but that you get it right first time and get a qualified Return on Investment (ROI).

We develop targeted internet marketing campaigns that drive potential customers to your website using highly cost-effective methodology and everything we do is measured and anlysed to monitor effectiveness not just for performance but also for further enhancements.

Our range of internet marketing services and solutions include:

Our range of internet marketing services are designed to enable you to benefit from having your own internet marketing department on hand with one point of contact meeting your every need from strategy through to delivery at a fraction of the cost that you would incur by having your own marketing department in-house. Contact us today for a free initial consultation and internet marketing review.

Internet Marketing London >>

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