Anybody with a business website will have objectives and goals. Ultimately you will want your visitors to either purchase, subscribe, register, refer, particpate, recall your brand, be loyal or something along those lines. You’ve got their attention as they’re already at your site but now you have to create the interest and desire to convert them into whatever you want them to be i.e. a customer or a sales lead for example.

Conversion is a complex, multi-faceted process whereby the design, content and structure of your website persuade prospects to take the action you want them to take. Your conversion rate is a measure of your ability to persuade your prospects to take that action. It is a measure of both your website’s effectiveness and the satisfaction of your customers.

Marketing plays an important role in attracting people to your website but it is important to remember that this is not sales, it may create the desire and pave the way to the sale but marketing alone will not close the sale for you. I’ve witnessed too many people see the solution to not achieving their goals as to simply spend more on their marketing and it is a complete waste of time and money. Instead they need to be addressing the conversion rate of the traffic they already get and improving on the sales process. So whilst it is important that your marketing and sales are in harmony it is also improtant to address them separately and not to confuse them as the same thing…

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A client approached me recently and asked me to get to the bottom of why they weren’t converting more of the visitors to their site into either enquiries or orders.

They have a healthy amount of visitors to the site but have a really low conversion rate. Infact they were only converting 0.63% of visitors into enquiries and only 0.07% into orders. In certain instances this might be considered acceptable say for example in blanket marketing or cold calling but not I thought when the analytics show that most vistors to the site were finding it organically through the search engines i.e. people were searching for my clients service but there was still a really low uptake. I thought initiallly that maybe there was a problem with the SEO keywords chosen, so I looked more closely at the bounce rate and the time spent on the site and in actual fact the bounce rate was low and the average time spent on the site was comfortably over 4 minutes which I thought quite acceptable.

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We’ve just finsihed adding the new range of Swimwear and Underwear to the B*boy website and we hope it’s just in time for the Summer!

William Baker has again collaborated with Stevie Stewart of Bodymap, with cutting edge pattern making and stunning bright colourways. The signature Graffiti style waistband features artist Trademark’s edgy graphics, while the signature Arrow Flash Contour Brief (£26.00) now comes in stylish contrasting colours such as white/ pink flash and black/ white flash. The new collection also features the practical yet sexy, Muscle Back Hoodie (£39.00).

BUY ONLINE NOW AT www.bboyunderwear.com

B*Boy Underwear and Swimwear also available now in Selfridges & Co., London, Prowler Stores, London, Birmingham and Brighton and the Male Sanctuary, Glasgow and Circa75, Sydney.

The old saying, ‘Children should be seen but not heard’ is a statement which does not exist at Brilliant Kids, in fact it is completely the opposite.

Brilliant Kids is a Cafe and Arts Centre based in Kensal Rise. Here, children and parents are encouraged by founder Arabella Lewis and her experienced, fun loving team, to express themselves through their creativity.

In this unique environment, parents can kick back and relax with a newspaper and cappuccino, while Brilliant Kids’ experienced child-minders inspire and entertain the little darlings; through activities such as: painting, sculpturing, cooking, singing and dancing.

To ensure that the children and staff of Brilliant Kids can be seen and heard, they have hired the professional SEO services of Hatch, whom they have charged with the responsibility of improving the websites visibility on the search engine results pages, both organically and through our PPC offerings.

Fashion on the Edge is a website dedicated to both graduate, non-graduate and independent fashion designers.

As well providing the latest news on fashion and events, FOTE’s main aim is to bridge the gap between college/university and a successful career in fashion by offering these young talented individuals an exciting opportunity to not only showcase their talent, but to then sell their collections online in a professional, safe and affordable environment.

Having fully assessed our SEO services Fashion On The Edge have charged Hatch with the responsibility of improving the visibility of FOTE on the major search engines.

This will be achieved by continually refining the website architecture making it more receptive to search engine spiders as well as continually optimising keyword density, page layouts, headings, alt tags and page titles to name but a few.

If you would like to know more about our online marketing services then visit searchengineoptimise.me.uk.

Hatch is proud to launch another online marketing website specifically based around Search Engine Optimsation (SEO). organicseoservice.co.uk was created to offer small-to-medium sized businesses - a lot of which know SEO is important but don’t particularly know why or what to do about it - a simple explantion as to what SEO is, why it’s important and how it works.

In addition we offer a completely free, no obligation SEO Health Check whereby one of our expert search engine marketeers will analyse and review your website providing you with a detailed report of how well your website is currently doing in terms of SEO and what needs to be done to improve it.

When more than 80 percent of Web users find the sites they’re looking for by using a search engine it’s more important than ever to ensure that your website is search engine friendly and optimised to it’s full potential.

There’s no catch and there’s no hard sell so why not get your free SEO Health Check today, you’ve nothing to lose and everything to gain!!!

The Hatch team is pleased to announce the successful launch of The Leadership & Sales Academy’s blog – The Leader’s Digest.

Through their exciting new blog, TLSA will now have the ability to provide their readers with the latest news, commentary, advice or industry insight, as well as broadening their internet marketing program.

TLSA have been providing professional training and support facilities for both companies and individuals since 1989 and now, through their exciting new blog, have the ability to pass on their vast amount of knowledge that they have acquired throughout the years.

The Leader’s Digest will prove to be of immense value to their audience, as well as providing TLSA with a greater scope for acquiring new business.

Valentine’s Day has come and gone. For some of us, love would have been in the air! While for others a time to despair.

To help numb the pain, or relive the occasion our friends over at Kuati have launched a competition on facebook called “Valentine’s Day Funny Stories“.

This competition is open to anybody who has so much as blown a kiss on Valentine’s Day past or present.

To enter all you have to do is join the group “Valentine’s Day Funny Stories” and simply tell us your best, worst or funniest experience on Valentine’s Day.

A panel of judges will select 2 winners (male & female) they will receive a luxurious gift courtesy of kuati.

Also!

Invite your friends to take part in this competition and if they win, you will win a luxury gift prize just for referring them.

So the more friends you invite the more chance you have of winning.

All entries must be in before 25th February 2008 and the winner will be announced in this group and contacted via facebook private message on 3rd March 2008.

Good Luck!!!