The team at Internet Marketing London have been working closely with the guys at B*Boy Underwear to take advantage of the massive free exposure brought about by the male dancers on the latest Britney Spears tour sporting B*Boy Underwear throughout the show, sometimes cheekily showing underneath the jeans as seen above or as seen in the picture below, minus the jeans!

Needless to say we wanted to take advantage of this opportunity through internet marketing by not only bringing people’s attention to the fact but by also creating a bit of a buzz around it.  To date the Bboy Underwear website has already created a quite a stir and become very popular with certain target audiences in particular with girls and gay men as for as much as it is the ecommerce platform for the sale of B*Boy Mens Underwear it is also very creative in its display of very sexy men  (apparently!) showcasing the different styles of underwear that B*Boy produce.

In terms of the internet marketing strategy we took advantage of several social media marketing sites, blog and forum marketing to generate a lot of chatter and buzz around the B*Boy Underwear brand with both traffic to the site and sales conversions increasing by over 25%.  So a big Thank You to Britney for helping us out and for putting on a fantastic show when we caught it in London.

World renowned Stylist and Creative Director, B*Boy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was delighted and honoured to work with Britney and Show Director Jamie King and team as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick and visually spectacular experience.

To find out more about the internet marketing services and consultancy we offer here  or if you would be interested in talking to us about your internet marketing objectives we’d be happy to hear from you so contact us for a free initial consultation.

Internet Marketing London >>

Internet Marketing London has recently been recruited by a company selling reading glasses and sunglasses called Funspex to manage their internet marketing SEO. So what makes this company special? Well, there’s a clue in the company name…

Funspex have moved away from the traditional method of selling reading glasses in a ‘bricks and mortar’ shop and are committed to offering quirky, funky and most importantly top quality reading glasses at the cheapest prices available on the net.  However even though their focus is on offering highly competitive prices they do not compromise on quality and standard and their successful online business model enables this.

The people at Funspex take a novel view that reading glasses and sunglasses don’t need to have a label to be designer. In-fact, their promise to you is that you will never pay more than £20 for any pair of glasses you find on their site - and that’s delivered to your door! Not surprisingly at those prices their customers return time and time again to buy their reading glasses and sunglasses for all occasions.

The website is fun, simple and intuitive which makes the buying process a doddle which is a must for any succesful ecommerce website. And, now that the model is proven and successful, Funspex have asked the team at Internet Marketing London to help them take their success to the next level by increasing the traffic of new customers to the site even further. We will be using SEO techiniques to get Funspex to the top of the search engines organically for the most profitable keywords in their industry. We’ll keep you posted on the progress!

Why not contact us for a free internet marketing review of your website to see how easy it is to take your business to the next level?

Internet Marketing London >>

Here at Internet Marketing London we are often contacted by businesses based in London and from around the UK who feel like their internet marketing spend is just going down the drain. When asked what they mean they tell us that they have no idea whether they are getting a good return on investment (ROI) for the money they are spending on the internet marketing services they are using and for all they know their money could quite literally be going down the drain.

At Internet Marketing London we will work with you to establish what your internet objectives are whether that be internet sales, registrations, subscriptions or enquiries or something else and then calculate what value each time achieving that goal has to your usiness.  We then strategically conceptulise, design and implement an internet marketing campaign for you that meets your internet objectives at a cost that suits your budget and will enable you to track and measure the performance every step of the way.

To find out more about how Internet Marketing London can stop your internet marketing spend from going down the drain contact us for a free initial consultation and review of your exisiting internet marketing.

Internet Marketing London >>

Here is a promotional video by Beautcamp Pilates taking advantage of You Tube. Why Bother?

Well, whenever possible at Hatch Internet Marketing London we encourage our internet marketing clients to take advantage of You Tube and the benefits it can bring to your business when utilised in conjunction with other internet marketing services.

The main benefits to using YouTube as part of your internet marketing campaign are:

• It’s Free! It’s absolutely free to use it and if you wanted to you could record the video on your mobile phone - although I wouldn’t necessarily advise it but the point is you could!
• Viral Marketing - If it’s good enough or interesting enough with a ’sticky factor’, gets viewed a lot and shared by viewers with their network, your popularity increases and can take on a viral effect and all you had to do was upload the video.  It’s easy on You Tube for viewers to share content with other people; they can also easily post your video on to their sites and blogs.
• Global Audience - You Tube has a massive global audience - it’s takes your brand and your message worldwide.
• Google Search - Google now owns You Tube and you may have noticed that many searches on Google  now return You Tube videos in the top 10 returns.  This is great as you can tag your video with all important search engine friendly keywords to give you additional exposure on the web.
• Personal Channel - When you post to You Tube you set up a channel that allows people to subscribe and they will if your content is good enough and enables you to communicate with your subscribers through a newsletter or email. This is great for building your customer base but also for testing  and surveying whether it be conceptual, branding or product based.
• Free Bandwidth - Don’t slow down your website with lots of videos sitting on your server, take full advantage of You Tube’s free hosting and bandwidth embed the videos to your site from You Tube.
• Search Engine Optimsation - The video you post on You Tube links to the URL of your website and many viewers will click through to your site but also You Tube is extremely well optimised (not surprising as the clever people at Google own it now) so each video posted creates an inbound link to your site and that is very good for your SEO.

You Tube is a great tool for everybody but brings a really effective and affordable marketing solution to the masses, you might not get it right first time but keep trying it can pay dividends!

if you’re interested in getting fit and staying fit the visit the Beautcamp Pilates website to find out more.

To find out more about Internet Marketing on You Tube either call us on 0207 193 4337 or email us at enquiries@hatchnow.com

Internet Marketing London >>

Many companies shy away from investing in internet marketing because they don’t feel they can measure the return on their investment.

This is not the case. The success of an internet marketing campaign is easily measured. Firstly, you must establish clear goals in terms of what you want to achieve. These might include:

• Lead Generation
• Genrating enquiries
• Sales
• Registration or subscription
• Brand or product/service awareness

Admittedly if you have a clear conversion mechanism like an enquiry form for example then it is very straight forward to measure perfomance but in a case where there is no conversion mechanism which might be the case if you are just trying to build awareness of something. Then, there should still be a specific page on your web site that indicates you’ve achieved that goal and when a visitor views that page and has spent some time absorbing the information then your site has generated value.

You must have be clear which page is going to ascertain whether or not you have achieved your goal.

It’s not easy but you need apply a value to achieving that goal, in short what it is worth to your business.

If you have an ecommerce site then you can calculate your profit per sale. If you are genrating sales leads for a sales team then you can work out what your conversion rate is. For example if you’re converting 2% of leads and on average each sale is worth £5,000 then multiply that by 0.02 and the value of a lead is £100

If your internet marketing goal is to get people to see a specific page then you can estimate the value in a similar way by working out some averages for example but it’s far easier to measure if you procedures in place to qualify where new business is coming from. Regardless of your goals, make sure you understand their relative value.

It’s also important to calculate how often you achieve that goal. You can measure the number of times a specific page or file is viewed using any basic web site traffic analysis software. You can track where your site visitors come from. Again, any basic web site traffic analysis software can provide this. Track conversions where applicable. You can track which page visitors enter your site, where they exit and what they did whilst there.

How much did or does it cost you to achieve your goal and is that a justifable return on your investment?  If it doesn’t then it’s back to the drawing board.

Internet Marketing Services >>

In almost all consumer business areas the online competition for high ranking organic and paid search  non-geographic keyword phrases is extremely high. Of course, you can achieve high rankings for generic keywords but if you are pursuing organic Search Engine Optimisation (SEO) as a strategy then you need to be patient for the results and put in a lot of work or pay someone else to do it for you and if you are utlising Paid Search then although the results are almost instantaneous you need to be prepared to pay a high Cost per Click (CPC) which depending on your conversion rate could end up being very expensive.

Therefore, if you want to compete for the generic non-geographic keywords whether you’re opting for a strategy of SEO or Paid Search or indeed both, you’ll need to be prepared to invest both time (either yours or someone elses) and money - you’re objectives, resources and budget will define exactly how much of both. That’s exactly what successful worldwide, nationwide or wholly online businesses targeting the most competitive non-geographic keywords have to do.

If however, you’re primarily an offline ‘bricks and mortar’ business that relies on footfall from your surrounding area and are by your very essence targeting a specific village, town, city or county then Local Search is defnitely the route you should be considering as your starting point. Afterall, if let’s say you’re a restaurant in Notting Hill, do you really need to be promoting yourself to people outside of London? Probably not, if potential customers were coming from outside London on business or for a holiday and they wanted to find a restaurant online then they’d most likely search for something like a ‘restaurant in notting hill’. So on that basis you’d definitely want to promote yourself geographically for the search term Notting Hill but then you may also want to expand your Search Engine Marketing (SEM) whether SEO or Paid Seartch to include nearby villages like Kensington and Westborune Grove, maybe West London or perhaps even London as a whole. Either way, if you’re limited on budget and resource you stand a much greater chance of success by localising your SEM.

I’ll use a client case study and SEO to demonstrate this further.  The client is called Beautcamp Pilates and they’re credited with bringing reformer pilates over to London from LA. Their business is extremely successful due to their professionalism and quality of service and they have large studios in both East and West London. As with many ‘first movers’ that are successful you get a lot of competition surfacing after the event all playing catch-up, all searching for a piece of that success and competition is good thing so long as it is ethical…

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It’s been said that Sam Taylor has “a voice and a face that will break hearts”. With his debut release, ‘Run Away’, featuring on the soundtrack to BBC2’s comedy, Beautiful People, Sam is poised to become seriously hot property. See more about what they say about Sam at Gaydar Radio.

Listen to Sam Taylor below and see what you think!

Sam is being managed by William Baker who is renowned for his creative work with Kylie Minogue and more lately for his work with the show Rent. Hatch Internet Marketing is managing Sam Taylor’s online marketing and his new interative website will be live in the New Year. You will be able to get latest doownloads, news, tour dates etc directly from www.samtaylormusic.co.uk

Sam Taylor is without a doubt a major new talent and his internet marketing campaign will be a lot of fun!

1. PROSPECT
2. RAPPORT
3. QUALIFY
4. PRESENT
5. CLOSE

It’s also worth noting that these steps are not necessarily sequential as feedback should be taken from each to influence the others whilst moving towards the final objective which is the close. I also refer to this in the online arena as persuasive architecture as that is exactly what you are doing you are designing, building and structuring your website to PERSUADE a visitor to complete an action.

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Anybody with a business website will have objectives and goals. Ultimately you will want your visitors to either purchase, subscribe, register, refer, particpate, recall your brand, be loyal or something along those lines. You’ve got their attention as they’re already at your site but now you have to create the interest and desire to convert them into whatever you want them to be i.e. a customer or a sales lead for example.

Conversion is a complex, multi-faceted process whereby the design, content and structure of your website persuade prospects to take the action you want them to take. Your conversion rate is a measure of your ability to persuade your prospects to take that action. It is a measure of both your website’s effectiveness and the satisfaction of your customers.

Marketing plays an important role in attracting people to your website but it is important to remember that this is not sales, it may create the desire and pave the way to the sale but marketing alone will not close the sale for you. I’ve witnessed too many people see the solution to not achieving their goals as to simply spend more on their marketing and it is a complete waste of time and money. Instead they need to be addressing the conversion rate of the traffic they already get and improving on the sales process. So whilst it is important that your marketing and sales are in harmony it is also improtant to address them separately and not to confuse them as the same thing…

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