Internet Marketing London - Britney’s Boys in B*Boy Underwear

2009/08/19 13:22 | Sam Raingill | Ecommerce Internet Solutions, Internet Business Blogging, Internet Marketing Campaign, Internet Marketing Consultancy, Internet Marketing London, Internet Marketing Services, Social Media Marketing, Viral Internet Marketing

The team at Internet Marketing London have been working closely with the guys at B*Boy Underwear to take advantage of the massive free exposure brought about by the male dancers on the latest Britney Spears tour sporting B*Boy Underwear throughout the show, sometimes cheekily showing underneath the jeans as seen above or as seen in the picture below, minus the jeans!

Needless to say we wanted to take advantage of this opportunity through internet marketing by not only bringing people’s attention to the fact but by also creating a bit of a buzz around it.  To date the Bboy Underwear website has already created a quite a stir and become very popular with certain target audiences in particular with girls and gay men as for as much as it is the ecommerce platform for the sale of B*Boy Mens Underwear it is also very creative in its display of very sexy men  (apparently!) showcasing the different styles of underwear that B*Boy produce.

In terms of the internet marketing strategy we took advantage of several social media marketing sites, blog and forum marketing to generate a lot of chatter and buzz around the B*Boy Underwear brand with both traffic to the site and sales conversions increasing by over 25%.  So a big Thank You to Britney for helping us out and for putting on a fantastic show when we caught it in London.

World renowned Stylist and Creative Director, B*Boy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was delighted and honoured to work with Britney and Show Director Jamie King and team as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick and visually spectacular experience.

To find out more about the internet marketing services and consultancy we offer here  or if you would be interested in talking to us about your internet marketing objectives we’d be happy to hear from you so contact us for a free initial consultation.

Internet Marketing London >>

The Leaders Digest

2009/01/08 22:35 | Sam Raingill | Internet Business Blogging, Internet Creative Design, Internet Marketing London, Internet Marketing Strategy, Latest Work

The Leaders Digest is a blog-based website which gives insight into ways of improving performance across your organisation and puts forward thought provoking articles.

Designed for business leaders and written by business leaders It offers a platform for exchanging ideas and viewpoints, allowing you to keep track of the latest developments.

The Leaders Digest was created by Hatch for TLSA who with 20 years experience at the cutting edge of Leadership Training, Sales Management Training and Sales Training, offers tailored, accountable and measurable solutions to the management challenges that face today’s business leaders.

Business blogs are an excellent way for a company to showcase it’s experience, skills and knowledge in an interactive online environment, for building online relationships and for driving traffic to your main corporate website.

For any business looking to improve performance, TLSA’s consultancy and development products provide real-world support in Leadership Training, Sales Management Training and Sales Training.

Take a closer look at our internet marketing services to see the ways in which we can help your business promote itself better online.

Internet Marketing London >>

Blogging for business

2008/12/10 18:47 | Sam Raingill | Internet Business Blogging, Internet Marketing Consultancy, Internet Marketing Solutions, Internet Marketing Strategy
Blogs are an excellent marketing tool and the UK’s most successful companies are now utilising blogs sites instead of ordinary websites and are leading the way, as they look to get closer to their customers, differentiate themselves and have a web presence that they can update without total reliance on their web designer.
Most companies offer specialist knowledge and skills - it’s what differentiates them - but what they often lack is a way to demonstrate them to potential customers. A customer-facing Blog offers the ability to do this and much more besides. By what you write in your posts and also how you write them, you can show your expertise without overtly selling to your readers – this gives you the chance to build up a positive reputation and a degree of trust with potential clients and partners alike.

In planning a commercial Blog, one of the key elements to decide is who the intended audience of the blog should be. If you manage to maintain this focus with content that is directly relevant to the target group and of high quality, then in exceeding expectations of the readers they will return to hear more of the same original, interesting and information based opinion that drew them in the first place.

The key benefits of creating a blog based website are:

  • No technical knowledge required: you don’t need technical expertise to write a blog. You add pages or articles through a “Windows” type of interface so there is no need to rely on a web designer to update it for you.
  • Display your expertise in your field, and build your reputation and credibility
  • Project your personality: Your expertise is highly important but so is that of your team and how you and they get on with your customers - blogs let your personality, beliefs and vision shine through
  • Readers can leave comments: your readers can respond to your posts so that you can open a conversation with potential customers interact with existing customers, keeping them loyal as well as opening up new business relationships with suppliers or partners.
  • Automatically organised: ‘categories’ and ‘archives’ are integral parts of a blog and each post will automatically be placed correctly according to the selection you make. This gives great organisation and structure to a blog which is perfect for your visitors and Search Engines alike.
  • Search Engine magnets: with regular posts, categorised content and search engine friendly links and addresses, business blogs become ideal places for Search Engines and more importantly your prospective customers to find the type of content they love and find your business products and services in the process.

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