You need to create a brief for your designer, this is a set of instructions. In the design brief you need to communicate as much as you can of what you want whilst allowing your designer to have freedom to be creative. Your design brief should be clear and concise. Discuss with your designer what kind of information would be helpful. Here are some examples of the kinds of information you should consider:

Purpose - Is it educational, commercial, informational or simply for entertainment. Clearly define the objectives of the website and your goals.

Target Audience - Clearly define who is expected to be using the website and provide as much information about them in terms of their likes and dislikes.

Structure & userability - Provide the designer with a site plan / structure outlining what functionality and features will be required for each page. For example would you like animation, sound, video, sign up, offers etc.

Branding - If you already have corporate or product branding then make sure you provide a style guide to the web designer.

Content - How much content will there be? Do you have a tone of voice? Are there specific facts/messages that are to be included? Is there any special visual material for them? How important is their location within the site?

Style/Emotions/Mood - Do you want it to look modern, traditional, contemporary, light, cool? Do you want it to feel informal or formal? personal? humorous? serious? friendly? funky? Use competitor and customer research to help decide.

Colour - Can you attach colours to the kind of impression you want the site to create? Do you want a main theme of one colour (monochromatic), many colours, bright colours, pale colours, a mixture of bright and pale, etc

(more…)

Hatch are pleased to announce the launch of www.patricklewisarchitects.com. This is a website focusing on revolutionary architecture. The architect has a clear simplistic style using modest materials.

The website, developed by Hatch reflects this by combining many different components in a discrete way. The moving images containing structural elements and buildings are featured in grey scale this filtered effect illustrates the principle and character of the architects.

The website gives off a feeling of calmness and professionalism. All the elements are beautifully combined to give the two components (website and architects) quality and integrity.

The Hatch team are delighted to announce the launch of the new TLSA website. By working very closely with TLSA, Hatch were able to undertake a total re-brand of the company both online and offline; focusing on three main key areas of excellence - sales training, sales management training and leadership training.

With over 20 years experience in the business training industry, The Leadership and Sales Academy (TLSA) offers tailored, accountable and measurable solutions to the management challenges that face today’s business leader.

To help them grow and achieve continued success, TLSA have retained our SEO services to ensure that their online presence remains strong, in what is a very competitive industry.

Hatch are please to announce to all car enthusiasts, that the Smith and Hunter website is now live.

One of the features of the new website is the ability for users to book their car in for servicing online, choosing a date and time that suits them.

Looking for your dream car?

Well now you don’t have to! By filling in a quick and easy form online, Smith and Hunter will do all the legwork for you; helping you find the car of your dreams at the best possible price. Oh and did we mention that they can sell your car for you as well?

After registering online, users will have the option to sign up for a loyalty card. This card will enable users to receive discounts on parts and labour, early notification on special offers and first refusal on service slots.

With all these features coupled together with its superb functionality, some car enthusiasts would suggest that this was another ‘top gear’ performance by Hatch…we would like to think so too.

After months of anticipation, the day has dawned…William Baker’s bboyunderwear.com has finally been launched; after some hard work from our web development team of course.

After watching Kylie launch yet another range designed solely for women, our account manager could not help but smile with glee, now that William Baker has produced a fantastic swim and underwear range for the forgotten gender.

bboyunderwear.com is a stylish and sophisticated website with a huge emphasis on high-impact photography and slick architecture which is used to give the site a superior appearance, with JavaScript being used to dramatic effect to enhance interactivity.

The Hatch team is pleased to announce the successful launch of The Leadership & Sales Academy’s blog – The Leader’s Digest.

Through their exciting new blog, TLSA will now have the ability to provide their readers with the latest news, commentary, advice or industry insight, as well as broadening their internet marketing program.

TLSA have been providing professional training and support facilities for both companies and individuals since 1989 and now, through their exciting new blog, have the ability to pass on their vast amount of knowledge that they have acquired throughout the years.

The Leader’s Digest will prove to be of immense value to their audience, as well as providing TLSA with a greater scope for acquiring new business.