THE NEXT BLUE VELVET LOUNGE BOUTIQUE EVENT!

Glittering Bubbles, the private autumn event of Blue Velvet Lounge Boutique is scheduled for October 10th 2007 in Notting Hill, London W11.

Blue Velvet presents its hand-picked collections to its clients through unique social events. Based in London, these collections are showcased seasonally in exclusive by invitation only events, prior to being placed on the Blue Velvet on line boutique. Click here to learn more about their exclusive events.

Pyramid Entertainment has recently signed one of the UK’s brightest prospects in Shaun Anthony.

Hatch has been working closely with Pyramid to develop their Online Marketing Strategy the objective of which to build awareness and promote the artists debut single.

This Autumn William Baker will be launching a new swimwear and underwear range for men. William Baker is one of the most innovative and influential Creative Directors working today. He has helped create and define some of the most distinctive pop imagery in recent years.

More than just a stylist, Baker has directed many a sold out tour, collaborating with first class artists (inc. Kylie Minogue) and designers to produce show-stopping and award winning performances.

You will be able to see his new collection (early 2008), through his website which is being completely redesigned by Hatch.

New Promotion on at Beautcamp Pilates! Hatch has just finished redesigning the Beautcamp booking system by using the Ajax technique. Now it is simple and easier than ever to get that toned, taut Hurley-esque physique. See for yourself, join today and get 50% off your first class in West London.

Beautcamp have just opened a second studio in the city, situated between London’s uber coolest art galleries and bars in Hoxton and the commuter hub of Liverpool St. station.

Join now and receive your 1st class free. Now there is no excuse for all you City highflyers, East End creatives and Islington residents.

The famous Portobello Film Festival started just two days ago.

This year is even better than the last one.

Friday in Westbourne is all about Spanish short movies. It starts at 6pm. One can see 22 of them in whole variety of styles!

One of the movies I’d like to watch is the comedy “In The Woods” by Maja Djokic which is only 7 minutes and 15 seconds. The short description: Once upon a time there was a Little Red Riding Hood that met a Big Bad Wolf that only wanted to eat her.

Come along if you have time to Westbourne Park Studios for some cerveza and cortometraje

Hatch has recently delivered another viral email campaign for the Tine owned brand Jarlsberg, which moves on from the 2006 campaign.

The objective, over the next 8 months, is to re-position Jarlsberg in the UK as a luxury brand in the cheese market whilst increasing the size of the database. However, our task has been hindered by the fact that the Jarlsberg ‘brand’ has been compromised because Jarlsberg is also a ‘type’ of cheese; this means that many of the supermarkets can choose to re-package Jarlsberg with it’s own labeling. Very tricky indeed!

Nevertheless, in our efforts boost awareness of the brand, we have completely revamped the creative approach for the UK using black and gold as primary colour-ways to enrich the look and feel. We have also tried to associate the brand with other luxury items, that would be recognisable to the predominantly AB female target market.

The campaign has proved to be another success with a 50% open rate and 43% click-through rate. The viral activity also paid dividends with the campaign being shared with a further 300 prospects – around about a 10% increase on the good data we had.

Do you think we’ve achieved a more exciting and stronger appeal for Jarlsberg? Click here to have a look…

We all wanted it to be quite an open-ended title that would encourage people to visit and a leave a comment or two, so we settled on QuestionHair; it’s a bit dry but it was the best of the bunch.

A couple of days after the launch and the tone of the writing had been established by Maria, there was an inspired slip of the tongue about her style; the articles are quite sniping and bitchy but “Hey, that’s fashion for you!” and thus Cutting Remarks was born.
So does Cutting Remarks cut it or or does the curly QuestionHair shake your wig? The image is just an idea for the logo - I might actually cut it out of black paper or something…

There have been some good sounds emanating from the company who work next door to us in Westbourne Studios, West London.

And yesterday (Sunday 25th February) I saw what all the fuss was about. On Five’s regular gadget show they reviewed the fabulous digital radio the guys have been developing – the Genus Type R. The general consensus was that it was the best looking DAB radio on the market but not that “child-friendly” – one of the strangest comments I’ve heard in a technology review.

However, I agree it looks great and has a great touch-sensitive control system. I also heard it in action this morning and it sounds splendid!

Our very good friend, the film writer/director Simon Levene, is the toast of urban France.Simon’s film, Tube Poker, has been going crazy on French web sites and blogs. Hatch creative director, Joe Hoyle, helped with the Tube Poker web site and viral activity around the film.

The weird thing is fantasy is starting to become reality…

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