Employing Hatch Internet Marketing Consultancy London is the difference between internet marketing being an expense or a profitable investment.

Paying for a website or internet marketing that isn’t measuread against your objectives, doesn’t achieve the required results and isn’t generating a return on your investment is an all too common experience of businesses today; it’s what happens when strategic planning isn’t part of the equation whatever you’re doing online.

Internet Marketing Consultancy London >>

We have a range of credit crunch busting internet marketing solutions at affordable prices.  All of our solutions are performance-based and results-driven. Our range of internet marketing services and solutions include:

• Internet Marketing Strategy
• Internet Creative Design
• Internet Web Development
• Search Engine Optimisation
• Paid Search Engine Marketing
• Social Media Marketing
• Email Marketing / Newsletters
• Blog Marketing
• Online Reputation Management
• Data-capture, management & list building
• Internet PR
• Internet Copywriting & Content Generation
• Internet Hosting Solutions
• Internet Marketing Links

Our range of internet marketing services are designed to enable you to benefit from having your own internet marketing department on hand with one point of contact meeting your every need from strategy through to delivery at a fraction of the cost that you would incur by having your own marketing department in-house. Contact us today for a free initial consultation and internet marketing review.

Internet Marketing London >>

These are undoubtedly difficult times for small businesses in London. Budgets are tight and increasingly businesses are looking within themselves to see where expenditure can be cut. When it comes to internet marketing this might be up for consideration but if your internet marketing is being done properly you should know exactly what value you are gaining from it and that should clearly prove that it is not a luxury but quite clearly as a necessity.

Whether you are using an agency or doing it yourself you must make sure you have the necessary metrics and analytics in place to measure the value of all of your internet marketing efforts.  If you are doing an email marketing campaign, track how many people are converting into a valued metric whether it be a sale, a registration or an enquiry for example then work out if the cost justifies your Return On Investment (ROI). The same with search engine optimisation for example; how many visitors to your site are being generated through organic search and how many of those are converting, what is the cost of that conversion and does the end result justify the means? If not, stop it and rethink! If your agency isn’t able to show you that then ditch them and find one that can!

If you’re on a really tight budget then there are few internet marketing activities that you can do which are cheap, non-technical but just require a bit of your time. A few things you can do are:

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Hatch Internet Marketing London is very pleased to take on two new clients this week for internet marketing services. The first client is Toni Ward Photography and the second is Prestige Puppies both are successful offline businesses who are looking to progress their businesses online.

We look forward to working closely with both companies over the coming months and helping them to successfully develop their businesses online.

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Hatch - Internet Marketing London is a team of internet marketing consultants based in London, providing a complete and affordable range of internet marketing services including search engine optimisation, website design and website development solutions.

We offer a high level of expertise gained through many years of providing performance-based internet marketing services and solutions that work.

By using a bespoke approach to strategic planning, Hatch can expertly plan develop creative websites and compelling online marketing campaigns. This coupled with our SEO Consultancy Services will ensure that you make the most out of your online presence in order to survive in today’s competitive environment.

Right! Now that we have become acquainted, why don’t you take a look at our latest work and see what we’ve been up to.

Internet Marketing London >>

There seems to be less and less good news around at the moment with doom and gloom everywhere we look and finally last week the Government seems to be reacting to the needs of Small to Medium sized Enterprises (SME’s) who had seemed to be somewhat neglected prior to the support being given last week.

Whether it will really help the many struggling businesses in London has yet to be seen but at Hatch Internet Marketing London we’re offering a massive 25% price reduction to all customers during the next 3 months.  Hopefully that’s the sort of real help SME businesses need right now!

Internet Marketing London >>

Many companies shy away from investing in internet marketing because they don’t feel they can measure the return on their investment.

This is not the case. The success of an internet marketing campaign is easily measured. Firstly, you must establish clear goals in terms of what you want to achieve. These might include:

• Lead Generation
• Genrating enquiries
• Sales
• Registration or subscription
• Brand or product/service awareness

Admittedly if you have a clear conversion mechanism like an enquiry form for example then it is very straight forward to measure perfomance but in a case where there is no conversion mechanism which might be the case if you are just trying to build awareness of something. Then, there should still be a specific page on your web site that indicates you’ve achieved that goal and when a visitor views that page and has spent some time absorbing the information then your site has generated value.

You must have be clear which page is going to ascertain whether or not you have achieved your goal.

It’s not easy but you need apply a value to achieving that goal, in short what it is worth to your business.

If you have an ecommerce site then you can calculate your profit per sale. If you are genrating sales leads for a sales team then you can work out what your conversion rate is. For example if you’re converting 2% of leads and on average each sale is worth £5,000 then multiply that by 0.02 and the value of a lead is £100

If your internet marketing goal is to get people to see a specific page then you can estimate the value in a similar way by working out some averages for example but it’s far easier to measure if you procedures in place to qualify where new business is coming from. Regardless of your goals, make sure you understand their relative value.

It’s also important to calculate how often you achieve that goal. You can measure the number of times a specific page or file is viewed using any basic web site traffic analysis software. You can track where your site visitors come from. Again, any basic web site traffic analysis software can provide this. Track conversions where applicable. You can track which page visitors enter your site, where they exit and what they did whilst there.

How much did or does it cost you to achieve your goal and is that a justifable return on your investment?  If it doesn’t then it’s back to the drawing board.

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It’s fantastic that the Olympic Games are being held in London in 2012; in terms of the development and the prospects of London; it’s businesses and it’s people. The Games will improve infrastructure, services and the economy both in the lead up to the Games and during the Games. But is all as it seems when it comes to Internet Marketing in London?

Well, it’s true that visible businesses relying on footfall in London should benefit from the influx of people who will be coming to the games but the laws relating to advertising and marketing in the London Games are far more restrictive than they have ever been at any previous Olympic Games. Sure, the Olympic Committee need to ensure they make as much money as possible through official sponsorship but the Olympic Games and Paralympic Games Act 2006 goes much farther than the Olympic Symbol etc Protection Act 1995 .

Does it go too far? I think so, in effect it’s stopping anybody from using a whole heap of words in their marketing and advertising activities like for example ‘London 2012′ together. There were already sufficient safeguards protecting sponsorship within the UK, in addition to the Olympics Symbols Protection Act there are safeguards covering copyright, trademarks and misleading advertising.

Even the Instiute of Practioners in Advertising (IPA) wrote to all 646 Members of Parliament to advise them of their concern stating that the 2006 Act was “too broad and disproportionate” and that “such radical and disproportionate legislation does not benefit anyone, it gives unparalleled power to event holders, which pushes up the price of sponsorship and prevents ordinary smaller businesses from benefiting at all from major national events.

According to a survey by the Chartered Institute of Marketing (CIM) marketers are “ill-informed” about the legality of Olympic-related marketing activities.

In the latest Marketing Trends Survey, 86 per cent admitted to having little or no understanding whatsoever of rules regarding what promotional activities they can undertake in relation to 2012 Games. Despite this nearly a quarter (23 per cent) say they are planning marketing activity around the London event.

40 per cent said they had no understanding at all of the law relating to the Games - called the London Olympic Games and Paralympic Games Act 2006. A further 46 per cent admitted to only a very poor or poor understanding. Just 14 per cent described their knowledge of the law as good. The CIM warns “Those marketers planning activities must be fully aware of the Olympic Games Act, otherwise we are likely to see a string of court cases brought against the ill-informed.”

Interestingly the majority of focus around the Olympic legislation has been about offline advertising with much less focus on internet marketing and advertising, I’m not sure if this is because it is harder to police or not.

So what does this mean for internet marketing in London? Well, I can’t imagine that Google is going to disallow the ‘banned’ keywords from being used in it’s Paid Search Marketing and Search Engine Optimisation will also present opportunites to internet marketers so long as the content within sites is not misleading. In short you will need to makee your plans early, be clear about the law and be innovative in your approach. It will be interesting to see what unfolds in the lead up to the London Games in 2012.

For more information regarding the legislation visit:

http://www.opsi.gov.uk/acts/acts1995/Ukpga_19950032_en_1.htm

http://www.london2012.com/documents/brand-guidelines/guidelines-for-business-use.pdf

http://www.b2bm.biz/features/?groupId=13226&articleId=28674

Internet Marketing Services >>

At Hatch we have one philosophy ‘one sizes DOESN’T fit all’ when it comes to internet marketing. We commence by ensuring that you have clearly defined objectives in terms of the results you want to achieve through internet marketing and then we define the best marketing channels for your business to achieve them. Everything we do is performance-based and results-driven for succcess.

For example many businesses focus entirely on designing beautiful websites, only to discover that nobody can find their website wasting both time and money or develop email marketing campaigns that are so generic and untargeted that they achieve little or no response from the recipients. Our internet marketing strategic planning will not only ensure you are utilising the right marketing channels but that you get it right first time and get a qualified Return on Investment (ROI).

We develop targeted internet marketing campaigns that drive potential customers to your website using highly cost-effective methodology and everything we do is measured and anlysed to monitor effectiveness not just for performance but also for further enhancements.

Our range of internet marketing services and solutions include:

• Internet Marketing Strategy
• Internet Creative Design
• Internet Web Development
• Search Engine Optimisation
• Paid Search Engine Marketing
• Social Media Marketing
• Email Marketing / Newsletters
• Blog Marketing
• Online Reputation Management
• Data-capture, management & list building
• Internet PR
• Internet Copywriting & Content Generation
• Internet Hosting Solutions
• Internet Marketing Links

Our range of internet marketing services are designed to enable you to benefit from having your own internet marketing department on hand with one point of contact meeting your every need from strategy through to delivery at a fraction of the cost that you would incur by having your own marketing department in-house. Contact us today for a free initial consultation and internet marketing review.

Internet Marketing London >>