The team at Internet Marketing London have been working closely with the guys at B*Boy Underwear to take advantage of the massive free exposure brought about by the male dancers on the latest Britney Spears tour sporting B*Boy Underwear throughout the show, sometimes cheekily showing underneath the jeans as seen above or as seen in the picture below, minus the jeans!

Needless to say we wanted to take advantage of this opportunity through internet marketing by not only bringing people’s attention to the fact but by also creating a bit of a buzz around it.  To date the Bboy Underwear website has already created a quite a stir and become very popular with certain target audiences in particular with girls and gay men as for as much as it is the ecommerce platform for the sale of B*Boy Mens Underwear it is also very creative in its display of very sexy men  (apparently!) showcasing the different styles of underwear that B*Boy produce.

In terms of the internet marketing strategy we took advantage of several social media marketing sites, blog and forum marketing to generate a lot of chatter and buzz around the B*Boy Underwear brand with both traffic to the site and sales conversions increasing by over 25%.  So a big Thank You to Britney for helping us out and for putting on a fantastic show when we caught it in London.

World renowned Stylist and Creative Director, B*Boy’s own William Baker, a name usually synonymous with Pop Princess Kylie Minogue, was delighted and honoured to work with Britney and Show Director Jamie King and team as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick and visually spectacular experience.

To find out more about the internet marketing services and consultancy we offer here  or if you would be interested in talking to us about your internet marketing objectives we’d be happy to hear from you so contact us for a free initial consultation.

Internet Marketing London >>

The team at Internet Marketing London have been working closely with The Leadership and Sales Academy (TLSA), it’s a natural fit really as sales and marketing in business go hand in hand. Whilst we specialise in internet marketing services TLSA specialise in sales training. Ask any Sales Manager, Business Leader or Business Owner if they believe in training and most will say YES. Belief is one thing, implementation another; people want a solution that makes coaching easy and delivers results.

The solution, new ‘Bite Size Training Packs with Simulation’ from The Leadership & Sales Academy (TLSA); an exciting and new approach to sales training and coaching that:

• Businesses can deliver as stand alone sessions or integrate into their own coaching programmes – at a time and pace that suits the company.
• Training companies can use to add competitive advantage to the proposition they offer their customers.

Using unique and exclusive technology, these powerful sales training programmes provide a new approach to coaching and training that engages ‘Enthusiastic Beginners’; ‘High Achievers’ and, yes, even those who don’t believe they will benefit from coaching.

Each simulation is an interactive, state of the art programme that is easy to use and engages participants in a compelling learning experience. The simulation builds new knowledge, improves retention, develops critical thinking skills and challenges participants’ decision making abilities in a competitive, fast moving environment.

Combining professional training material and the unique business simulation, participants are challenged to test new learning by making decisions in a business scenario. Feedback comes in two ways:

• Through the storyline – participants have to deal with the consequences of each decision they make; a real opportunity to learn from the decisions they make.
• On Completion – participants receive a detailed report on their performance, covering Learning Objectives, Scores and Sales Results. Plus, objective feedback that details the impact of their decisions in the business scenario. Feedback that generates debate, critical thinking and real learning - transforming the way in which participants manage their personal roles.

TLSA have designed the simulations so they can be used for:

• Team events
• One-on-one coaching
• Self-development

Either way, they provide a coaching environment that is both ‘experiential’, absorbing and motivational. Plus as an added bonus, they can act as an invaluable aid to assess applicants’ skills in the selection process.

TLSA have launched six titles that cover ‘Winning Appointments’ to ‘Closing the Sale’. However this unique media can be applied to any business discipline where critical thinking and business skills are required.

For more information on Internet Marketing London, our internet marketing services, the TLSA Bite Size Training Packs, or to arrange a FREE demonstration, please contact us for further details.

Internet Marketing London >>