Internet Marketing London - You Tube Marketing
Here is a promotional video by Beautcamp Pilates taking advantage of You Tube. Why Bother?
Well, whenever possible at Hatch Internet Marketing London we encourage our internet marketing clients to take advantage of You Tube and the benefits it can bring to your business when utilised in conjunction with other internet marketing services.
The main benefits to using YouTube as part of your internet marketing campaign are:
- It’s Free! It’s absolutely free to use it and if you wanted to you could record the video on your mobile phone - although I wouldn’t necessarily advise it but the point is you could!
- Viral Marketing - If it’s good enough or interesting enough with a ’sticky factor’, gets viewed a lot and shared by viewers with their network, your popularity increases and can take on a viral effect and all you had to do was upload the video. It’s easy on You Tube for viewers to share content with other people; they can also easily post your video on to their sites and blogs.
- Global Audience - You Tube has a massive global audience - it’s takes your brand and your message worldwide.
- Google Search - Google now owns You Tube and you may have noticed that many searches on Google now return You Tube videos in the top 10 returns. This is great as you can tag your video with all important search engine friendly keywords to give you additional exposure on the web.
- Personal Channel - When you post to You Tube you set up a channel that allows people to subscribe and they will if your content is good enough and enables you to communicate with your subscribers through a newsletter or email. This is great for building your customer base but also for testing and surveying whether it be conceptual, branding or product based.
- Free Bandwidth - Don’t slow down your website with lots of videos sitting on your server, take full advantage of You Tube’s free hosting and bandwidth embed the videos to your site from You Tube.
- Search Engine Optimsation - The video you post on You Tube links to the URL of your website and many viewers will click through to your site but also You Tube is extremely well optimised (not surprising as the clever people at Google own it now) so each video posted creates an inbound link to your site and that is very good for your SEO.
You Tube is a great tool for everybody but brings a really effective and affordable marketing solution to the masses, you might not get it right first time but keep trying it can pay dividends!
if you’re interested in getting fit and staying fit the visit the Beautcamp Pilates website to find out more.
To find out more about Internet Marketing on You Tube either call us on 0207 193 4337 or email us at enquiries@hatchnow.com
