Online brand reputation management
Increasingly now your online reptutation can be the making or breaking of you and your business.
In this day and age whether a potential customer is looking for a service or a business is looking for a new supplier more often than not the person or business looking will look to verify the company, its product or service online by doing a simple search via one of the leading search engines.
This is fine but what happens if a disgruntled employee or a disatisifed customer or indeed more sinisterly a competitor decides to voice their negative opinions of you and your company online. For example, you’ve just left a potential client after giving a pretty impressive presentation and you feel that the closing of the deal is imminent. However, when you call back to speak with the potential client the tone has changed and gone from hot to decidely cold overnight. Did you ever consider that the potential client may have done a search for you online and received negative if not damming information about you or your company?
In its most basic form just do a search now for McDonalds in Google to see an example of this happening. The 11th return at the time of writing this is McSPOTLIGHT which is a site dedicated to highlighting negative issues surrounding the McDonalds corporation. McDonalds spend millions of pounds each year on their PR and reputation management and yet this negative site has slipped through the net.
This kind of negative PR can occur through numerous avenues but will predominantly happen in forums, blogs, social networking sites, chatrooms or within online media. The good news is that although you cannot often remove negative postings, comments or articles about you they can be managed and through organic SEO techniques pushed so far down the search engines that they become oblivious.
If you’re interested in finding out more about how to monitor negative online PR but more importantly to manage it email me at sam@hatchnow.com
December 10th, 2008 at 7:28 pm
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December 10th, 2008 at 7:45 pm
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