Croc or Not?

Croc shoes have really caused a stir in the fashion industry since they were first introduced in Nov 2002.
Following on from the success of their footwear range, in 2008 Crocs will be launching a clothing line available in the same exuberant colours as their footwear range.
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Crocs quest for world domination doesn’t end there, they are also one of the star features of Kirsten de la Beck’s polo team sponsors - sweetfeetshoes.co.uk. Kirsten runs K Law Solicitors, a niche private practice law firm.
This piece of good news follows on from the re-branding work that Hatch has just completed for the firm.
The new Brand now represents the desired attributes of the firm’s services & initiatives. The logo is clean, elegant and easily implemented; allowing it to communicate easily with K Law’s key audiences.
On the crocs debate opinion is divided. Crocs are viewed as either being hideously ugly or a ground breaking. One thing for certain is that the former will not be a word used to describe the new look K Law brand.
