Croc or Not?

Croc shoes have really caused a stir in the fashion industry since they were first introduced in Nov 2002.
Following on from the success of their footwear range, in 2008 Crocs will be launching a clothing line available in the same exuberant colours as their footwear range.
Crocs quest for world domination doesn’t end there, they are also one of the star features of Kirsten de la Beck’s polo team sponsors - sweetfeetshoes.co.uk. Kirsten runs K Law Solicitors, a niche private practice law firm.
This piece of good news follows on from the re-branding work that Hatch has just completed for the firm.
The new Brand now represents the desired attributes of the firm’s services & initiatives. The logo is clean, elegant and easily implemented; allowing it to communicate easily with K Law’s key audiences.
On the crocs debate opinion is divided. Crocs are viewed as either being hideously ugly or a ground breaking. One thing for certain is that the former will not be a word used to describe the new look K Law brand.
