Ultra-trendy pilates company Beautcamp have decided to open a new, state-of-the-art pilates studio in the city of London in April 2007, which will coincide with a complete re-brand. It’s actually quite a different approach moving away from using the ubiquitous female ‘triggers.’

Hatch are proud to have won the pitch to re-design the new Beautcamp website, develop online marketing campaigns through email and deliver search engine optimisation.

One or two of the Hatch management team might even be persuaded to take up this very effective fitness activity for their own good!

There have been some good sounds emanating from the company who work next door to us in Westbourne Studios, West London.

And yesterday (Sunday 25th February) I saw what all the fuss was about. On Five’s regular gadget show they reviewed the fabulous digital radio the guys have been developing – the Genus Type R. The general consensus was that it was the best looking DAB radio on the market but not that “child-friendly” – one of the strangest comments I’ve heard in a technology review.

However, I agree it looks great and has a great touch-sensitive control system. I also heard it in action this morning and it sounds splendid!

Our very good friend, the film writer/director Simon Levene, is the toast of urban France.Simon’s film, Tube Poker, has been going crazy on French web sites and blogs. Hatch creative director, Joe Hoyle, helped with the Tube Poker web site and viral activity around the film.

The weird thing is fantasy is starting to become reality…

[youtube rrANuMixBkM]

For a self-confessed technophobe, Katie Caldesi, has really taken to blogging over on the blog she writes on Italian food, culture and living in England. I like her style of writing, which is down to earth and honest. Some of her best writing talks about the activities she does with her kids, who live with her and her celebrity chef/restaurateur husband, Giancarlo Caldesi, in London. They are traditional ideas that really teach the kids basic skills and knowledge that they seem to be short of these days. I’m hoping she will start writing about Italian food basics and where to get the best produce across England and imported from Italy.

Our friends over at I Spy Search have poached Mr. Search from Yahoo, Nick Jones. Nick will become Managing Director working alongside CEO, Chris Whitelaw.

Watch out for big client wins from them over the coming months. Also a new web site, designed and developed by Hatch Partners, to go with the brand identity developed by Hatch Creative Director, Joe Hoyle.

Our old friend, James Robertson, is doing rather well over at solid wood flooring company - Hayling Hardwoods; this is because he has managed to keep his costs down whilst selling high quality product. It just goes to show that if you put mind to it, get smart and know people who can design and build really good, user friendly websites you can turn your business around.

Daily Candy, the uber-cool daily newsletter, which provides the latest reviews on what’s hot around the world, has unveiled Hatch client Unruly Studios to London’s fashionistas.

London’s best dressed can now enjoy the top hair and beauty treatments to go with their clothing all performed in the terrifically urban Westbourne Studios. And if you book your appointment later in the evening, you’ll get free access to the private club where you can mingle with some rather groovy people in a rather groovy place.

And if you can’t make it just yet, there’s handfuls of useful gossip and information on their new blog Questionhair; there’s celebrity nonsense plus useful tips and advice on products, tools and techniques – you might even find some video too.

All very fresh!